Death By An Infant essays

Death By An Infant essays This story is actually a mix of about three terribly misguided kids that have committed a crime. The first story is about Derek King, 14, and his brother Alex, 13, that killed their father by beating him to death with a bat last November, in Florida. They received seven to eight years in prison. Next, Lionel Tate, 14, beat to death a six-year old and he got a life sentence. Then, the last story, Nathaniel Brazill, 14, got twenty-eight years for killing his middle-school teacher. The rest of the article continues in saying that possibly the cause of them doing this is a combination of bad genes and a bad environment. Right... I dont to an extent agree with the whole bad childhood to bad adulthood thing, but bad genes, no. Genes had nothing to do with killing someone else. Even if your great uncle killed someone doesnt not mean your going to do it too. I think that parents are just trying to find an excuse to blame all of the boys behavior on. What I also dont understand is why they didnt all receive the same punishment? They each killed someone, why would their punishments alter so greatly? I think that its absolutely terrible what these boys did. Even though they are teenagers, they may not have known that what they were going to do would result in death. What I mean is that I dont think that what they did was intentional, but still very severe. None of them should receive a life sentence, their just kids; they still have yet to finish learning right from wrong and common sense. The courts really should have considered this, and paid special attention to it. Im not saying that they shouldnt be punished, but they ought to have special circumstances. The kids should have gotten four years (until they turn eighteen) then they should have received therapy and probation, so that someone can help them and monitor them. It will help them to hopefully become stable adul...

11 Adorable Dogs That Are Aggressively Enjoying Summer

11 Adorable Dogs That Are Aggressively Enjoying Summer With summer officially here,  it’s time to kick back and let all the stress and worries of the world vanish. However, the reality is it’s not always easy to forget about our problems. Because we’re only human, our minds tend to fixate on our worries and stresses. But that’s where man’s best friend comes in. We’ve compiled a list of 11 adorable dogs that can help remind us that summer is meant to be enjoyed to its fullest. 1. Ever used your friend as a surf board?2. Michael Phelps might have some competitionSource: [The Huffington Post]3. Swimming with dolphins makes you cooler than 99% of people4.  This dog is a straight up savage5. How about jumping off of a freaking elephant6. What’s better than swimming with dolphins? How about riding a dolphin7. Go big or go home8. Underwater Frisbee  9. Can’t enjoy the summer fully without the help of your friends10. Sometimes it’s the simple things that bring you pure happines s11. And last but not least†¦slow mo’ CORGI WATER SLIDE!Source:[Giphy]

Communiction Theories Essay Example | Topics and Well Written Essays - 250 words - 4

Communiction Theories - Essay Example For example, the phrase â€Å"Where are you going†, without the question mark will be read flatly whereas, when written in the form, â€Å"Where are you going?†; there is an indication that the speaker should have a falling pitch. Moreover, the importance of punctuation marks are seen in the meanings relayed in the sentences. For instance, â€Å"They are Grants sisters† and â€Å"They are Grant’s sisters† imply different meanings where the former presents two probable corrections. First, it may be considered that the writer missed a word and can be corrected as â€Å"They are the Grants sisters† meaning, they are the sisters from the Grants family. Secondly, it could be edited to form the second sentence with the apostrophe, distinctly stating that they are the sisters of Grant. It is vital not only to place the punctuation marks on the right places but also to use the correct punctuation mark because they can change the tone of a sentence which consequently will change the meaning of the sentence. â€Å"You are good.†, is a statement. â€Å"You are good!†, indicates an excited feeling towards the person being appreciated. â€Å"You are good?†, poses a challeng ing tone to the person being referred to regarding goodness. These few examples show how punctuation marks affect communication so much that students and professionals alike are drawn to the study of

Marketing Essay Example | Topics and Well Written Essays - 750 words - 2

Marketing - Essay Example The cost for a normal unit is only $349 and the buyer sees an instant saving of both time and money. Most women recoup the cost of the IMA within a year. When introduced, the IMA was not advertised or placed in retail locations. The promotional tool used was a social-networking epidemic campaign that grew out of the â€Å"Maven-Connector-Salesman† theory first proposed at the turn of the century by Malcolm Gladwell in his book â€Å"The Tipping Point.† (Gladwell) Mavens in the area of beauty were first identified and then carefully introduced to important connectors to establish the network focus points. It was believed that personification of the product (Emma) was a key to selling to women and so â€Å"Emma† was given a personal webpage. In the beginning, â€Å"she† was present only to establish a presence, personify the product and offer a brand identity. A simple form for ordering was the only indication that the product was available. The personificat ion of the product was the third point of the strategy and a careful search had been made to find the perfect saleswoman who would personify the IMA and become Emma. Emma became the face of, and personified, the brand. Mavens were identified with carefully placed Maven-traps and the Connectors and salesmen were identified by genetic algorithm driven social networking spiders. A careful social engineering campaign was launched to develop relationships with Mavens and introducing them to Connectors. This was accomplished by one team and another team focused on developing relationships between Connectors and Salesmen. While the preparations for product launch were under way, production was working out the bugs in the manufacturing and support division. When the marketing team felt the network was ready to start the campaign, Mavens were provided with IMA’s to test in order to get their opinion. They were cautioned that the product was still in the early stages of production and were cautioned to only discuss it with close friends or if asked about it. Connectors who had been previously introduced to Mavens were quietly told about this new and revolutionary product, that it was in limited production and the company was keeping it quiet. The Connectors consulted their Mavens, received confirmation and validation and began telling their friends, some of whom were the Salesmen the team had identified. This caused an underground word-of-mouth campaign within social networks that generated an exponential demand with no advertising cost. The oversupply of childbearing age women as compared to men and the difficulty of women in finding a mate resulted in the desire of women to have a â€Å"secret weapon† that would give them an advantage over other women. The ability of a woman to put on, repair or rapidly change her makeup was noticeable and caused curiosity. Most women were in the workforce and their social lives revolved around their free time away from work. Women discovered a small change in their wardrobe and a change of makeup meant they could practically change personalities during a 45-minute lunch-break and be

Personal Ethical Dilemma Essay Example for Free

Personal Ethical Dilemma Essay An international food party was conducted, during my sojourn in Japan as an exchange student. Since, I was the chairperson of the Korean language club; I ventured to prepare cheyookbogeum or Korean food for this party. I endeavored to do so only after consulting with the other members of the club and eliciting their opinion. Due to close collaboration between the club members, the venture depicted remarkable progress. During the course of preparing the food, I was constrained to decide whether to add MSG to the food. I had to undergo quite a bit of consternation regarding this decision, the party as such, was not all that big and this made me opt for the easy way out. However, I was not spared from having to scrutinize the situation precisely. The primary issue that I had to take into consideration was that addition of MSG to the food would improve its flavor and this would result in a larger number of people buying it. This would bring about a natural increase in profits, which would enable me to donate more money and provide incentives to the members who were making preparations for the party. Unfortunately, MSG does not promote good health and its prolonged use consumption could prove deleterious. In addition, if consumers came to know about having consumed MSG at a later date, they might develop a dislike for the food, which could even lead to their abstention from such food. Thus, by avoiding the addition of MSG, I would be behaving in an ethical manner, as I would have exhibited greater concern for the health of the consumer. Nevertheless, I could refrain from adding the MSG and promote the food as being prepared from solely fresh ingredients. Since, the flavor would not be all that appealing to the consumers; it would be difficult to realize profits. All the same, this food could be promoted as health food and then there might be a chance of making greater profits. All said and done, this issue was not of sufficient significance to affect the community. However, it provided me with an opportunity to adopt not only the perspective of a consumer but also that of a representative of the company. Moreover, I learned that one should take into account, long term perspectives, while taking decisions.

Theatre-In-Education :: Drama

Theatre-In-Education The theatre education industry/movement has seen some rapid changes since its initial developments and establishment in the 1960’s. However its origins mainly lie in the early years of the last century. It was the initial establishment of companies such as Bertha Waddell’s in Scotland and Esme Church’s in the north of England that thoroughly established the main roots of TIE. Mainly the initial aims of these companies was to stimulate, educate and inform young people through encouraging them to participate in enjoyable and imaginary based theatre programmes. Despite early attempts in Britain in the mid 1930’s, where a Glasgow Director of education allowed the Bertha Waddell’s company to perform in junior schools within school time, the majority of the advances within the movement came after World War Two. Due to the nature and after-effects of the time, many post war Education Authorities felt the need to sponsor drama and live theatre companies to aid in their areas learning processes. One could perhaps say that due to the sheer devastation of the war many education authorities felt that through the use of drama therapy and role play style interaction that students would be able to address their true anxieties and would therefore have a more rewarding time in post war school. Around this time parallel groups were beginning to form in Birmingham and London. One of the pioneers of these types of groups was Brian Way. Having established his own theatre-in-education company in the late 1940’s, Brain established his companies aims as being, to assist teachers in all types of schools with methods of approach to drama in education. This company began to be at the forefront of schools early experiments, linking children, their education and theatre. This expanded further and as it progressed throughout England was mainly made up of amateur theatre groups consisting of largely teachers who aimed to introduce theatre to children. However, the main expansion of TIE came when a number of professional theatre companies began the notion of creating these experiences and took them into schools. Towards the end of the 1960’s the TIE movement was given a dynamic push in the right direction. This was largely due to the new style of teaching and curriculum delivery that was being implemented across Britain. The ‘Plowden Report’ gave numerous advice on the delivery of the school curriculum and a new style of â€Å"problem-solving† to teach the syllabus was adopted throughout many primary schools. This new â€Å"problem-solving† style of teaching allowed TIE to flourish, as theatre could be used within schools to give examples of how to successfully problem solve. This largely was done in the style of role play situations and stemmed mainly from the teaching of alternative Theatre-In-Education :: Drama Theatre-In-Education The theatre education industry/movement has seen some rapid changes since its initial developments and establishment in the 1960’s. However its origins mainly lie in the early years of the last century. It was the initial establishment of companies such as Bertha Waddell’s in Scotland and Esme Church’s in the north of England that thoroughly established the main roots of TIE. Mainly the initial aims of these companies was to stimulate, educate and inform young people through encouraging them to participate in enjoyable and imaginary based theatre programmes. Despite early attempts in Britain in the mid 1930’s, where a Glasgow Director of education allowed the Bertha Waddell’s company to perform in junior schools within school time, the majority of the advances within the movement came after World War Two. Due to the nature and after-effects of the time, many post war Education Authorities felt the need to sponsor drama and live theatre companies to aid in their areas learning processes. One could perhaps say that due to the sheer devastation of the war many education authorities felt that through the use of drama therapy and role play style interaction that students would be able to address their true anxieties and would therefore have a more rewarding time in post war school. Around this time parallel groups were beginning to form in Birmingham and London. One of the pioneers of these types of groups was Brian Way. Having established his own theatre-in-education company in the late 1940’s, Brain established his companies aims as being, to assist teachers in all types of schools with methods of approach to drama in education. This company began to be at the forefront of schools early experiments, linking children, their education and theatre. This expanded further and as it progressed throughout England was mainly made up of amateur theatre groups consisting of largely teachers who aimed to introduce theatre to children. However, the main expansion of TIE came when a number of professional theatre companies began the notion of creating these experiences and took them into schools. Towards the end of the 1960’s the TIE movement was given a dynamic push in the right direction. This was largely due to the new style of teaching and curriculum delivery that was being implemented across Britain. The ‘Plowden Report’ gave numerous advice on the delivery of the school curriculum and a new style of â€Å"problem-solving† to teach the syllabus was adopted throughout many primary schools. This new â€Å"problem-solving† style of teaching allowed TIE to flourish, as theatre could be used within schools to give examples of how to successfully problem solve. This largely was done in the style of role play situations and stemmed mainly from the teaching of alternative

Venezuela

There have been many current events that have violated human rights, one of them is that Venezuela is suffering from lack of food and medicine they are given and their leader isn't doing anything about this but other leaders are trying to help out Venezuela , there are many things that are being done in order to Prevent future events like this, because this can't start happening around the world, Colombia, Cuba, and Argentina are already starting to have problems like this and this could get out of control. Venezuela use to be one the the wealthiest countries until the 19th century, that's when they started to have economic and political crisis. Venezuela's president, Nicolas Maduro is denying the fact that Venezuela people are staring and not having access to good health care. Many people are starving and others are in the hospital, and not having enough medicine for everyone because the hospitals are getting filled with injured people. Since the hospital doesn't have enough supplies for everyone they ask patients to bring their own medicine and which most patients can't afford. According to † Venezuela's health care crisis † the video states that even when their own patients bring in their own medicine, they are stolen inside the hospital.This Hospital use to have staff 24/7 working on surgerys and helping other patients while now there are people that have been waiting to have surgery for days. The Violation of the Universal Declaration of Human Rights is Article 7 which is â€Å"You have the right to be treated by the law in the same way as everyone else.Everyone has the right protection against violation of their human rights† and Article 8 â€Å"If your rights under law are violated , you have the right to see justice done in court or tribunal.† This is saying that every person in Venezuela should be treated the same and have the same health care. People in venezuela are dying and starving because of the lack of food and medicine and health care they are given. According to CNN, this crisis that is happening in Venezuela had started around 2015 where people were having less than one meal a day. It's sad to see that newborns are being put in cardboard boxes after their mother give birth. According to FP people have been use to having one meal a day while others are hunting for dogs pigeons and cats. People In Latin America would feel rich with just one dollar or maybe some clean water while people here in America are wasting food and aren't grateful for one dollar. This rich Country is suffering because of one person which is their leader Nicolas Maduro. We can start helping Venezuela by just donating one dollar, because that would mean a lot to them. Donald Trump is also helping out with this situation.According to U.S.NEWS president Donald Trump he states that he promises â€Å"strong and swift economic actions† to counter Maduro's antidemocratic measures.† What Donald Trump is doing is he is restricting the revenue that Nicolas Maduro planned and benefit from oils form the United States. In Conclusion, Venezuela is struggling in food and health care because of their bad Leader Nicolas Maduro. People are dying faster and families are starving because they don't have food. This is a huge crisis, this was one of the wealthiest countries but now is the one leaving in poverty, people are eating pets and birds which is not usual. President Donald Trump and other leaders in Latin America for example Mexico they are trying their best to help out venezuela because everyone is supposed to be treated the same way, and in a way people in America can be helping out by donating one dollar which to them means a lot .

Business Gone Green Ethical Reasoning Assignment Essay

AB0603 Business Gone Green Ethical Reasoning Assignment Summary Page| Your name: Chia Xinying| Your Instructor: Dr. Josephine Lang| Seminar Group: 01 Word Count: 1095| Briefly lay out, in bulleted-form in the space provided within this page (i.e., do not elaborate), the content of your write-up in addressing the various criteria in the ethical reasoning rubric.| Criteria| Your points| 1. Specify the ethical issue identified| * Edited women from their Saudi Arabia’s catalogue * Goes against Ikea Group and Sweden’s values * Reflects the pervasive ethical business challenge faced * Further ethical implications such as cultural imperialism| 2. Issue construction: Theoretical perspectives used to elaborate on the issue| * Consequentialism – Ethical Egoism: Self interest to garner business support justified * Consequentialism – Utilitarianism: Went against view of majority; unjustified * Deontology –Kantianism: In accordance to moral rules of Saudi Arabia, against principle moral of rights * The Conventional Approach: Follows conventional Saudi Arabia’s advertising; justified| 3. Issue construction: Uncertainties inherent in the issue| * Business ethics and corporate social responsibility- search for universal values for international commercial behaviour * Cultural Imperialism – Infringement of Islam values- Westerners criticize what they do not understand, it might not be right to criticize Ikea’s behaviour * Intent of altering Saudi’s Catalogue – intent remains unknown| 4. Explanation & justification: Effects on key stakeholders| * Ikea as a corporation & its employees- negative repercussions on its reputation and credibility thus imperative for the company to adopt an international guideline * Ikea’s local and global customers- many Swedes were offended by Ikea’s decision * Swedish government – have portrayed Sweden as being gender unequal| 5. Conclusion: Values, synthesis, and trade offs| * Important that Ikea stands by its values in all circumstances * In order to send the correct message to its consum ers target * Corporate  red light to Ikea to take cultural marketing issues more seriously * Act in the interest of its stakeholders as it serves an indirect representation. * How to reconcile localization with a universal ethics code, however, will remain a challenge for Ikea as well as other corporations.| Checklist | 1. Summary page ____ 2. 900 to 1100 Words Essay ___ 3. List of References ____ | 4. Signed Declaration of Academic Integrity _____ 5. Self-assessed Ethical Reasoning Rubric ______| NANYANG BUSINESS SCHOOL AB0603 – Business Gone Green Ethical Reasoning Assignment 1095 words (excluding headers, sub-headers and citations) Name: Chia Xinying Student Matriculation No.: U1110173A Instructor: Dr Josephine Lang Definition of the Ethical issue Ikea, the international furniture company, edited women from their Saudi Arabia’s catalogue. This action is deemed ethically inappropriate, as it seems to support gender inequality, which goes against Ikea Group and Sweden’s values. (Quinn, 2012) Some may argue that Ikea was submitting to pressure from the conservative Islamic state while others say that Ikea was just respecting and being understanding towards Saudi Arabia’s cultural standards. This media coverage aptly reflects the pervasive ethical business challenge faced by globalized companies, where it is difficult to find a balance between international commercial behaviour and localization of marketing communications. Moreover, this issue could lead to further ethical implications such as cultural imperialism, which will be discussed further. Theoretical Perspectives to Elaborate on the Issue 1) Principles approach (a) Consequentialism – Ethical Egoism Under the egoism approach, Ikea’s decision is justifiable as the move to satisfy Saudi monarchy’s gender segregation rules (Kayyem, 2012) could be seen as an act of self-interest to garner business support in a male-dominated society. On the other hand, Ikea may have also thought that it is an ethical action to be sensitive to women’s rights in Saudi Arabia and conform to them. (b) Consequentialism – Utilitarianism On the basis that following the view of the majority will produce the best consequence, Ikea’s action is unjustifiable as its action is against the values of Ikea, Sweden and even United Nations (United Nations Millennium Goals). Ikea’s act has thus garnered many bad press and negative reaction from the general public. It has also worsened its own brand image and reputation in the globalized economy. (c) Deontology -Kantianism Ikea’s actions are in accordance to moral rules dictated by the Sharia council as women’s rights in Saudi Arabia is largely influenced and defined by Islam and tribal customs. However, this conflicts with the moral principle of rights stating that, â€Å" All human beings are born free and equal in dignity and rights.† (Article 1 of the Universal Declaration of Human Rights) 2) The Conventional Approach In this final approach, the justification of an act depends on the prevailing norms of the society. In Saudi’s advertisements, women only appear infrequently. (Quinn, 2012) It is not unusual to see censors blacking out many parts of a women’s body in imported magazines. Thus Ikea’s actions will be deemed acceptable to the conventional approach of advertisements in Saudi Arabia. From the different theoretical perspectives above, it clear that the moral rules and principles that Saudi Arabia follows is different from the rest of the world. Thus it really boils down to which values do Ikea chooses to uphold. Uncertainties Inherent in the Issue (a) Business ethics and corporate social responsibility  Being a globalized business, Ikea will be constantly dealing with business ethics issue such as the search for universal values for international commercial behaviour. For example, when you adapt your business practices to the country’s customs, cultural values and legal requirements, it might be seen as unacceptable in your home markets. (Baker, 2012) Vice versa, if Ikea were to release an unaltered version of the catalogues in Saudi Arabia, would there be a backlash in the Muslim community? This business uncertainty remains a challenge to international companies. (b) Cultural Imperialism – Infringement of Islam values Furthermore, there are many misconceptions in the West about women’s life in Saudi Arabia (NAFJAN, 2012). Western critics towards women rights in Saudi has â€Å"failed to understand the uniqueness of Saudi Society†(Zoepf, 2010) and thus should not inflict western values or lifestyles on the Saudi Arabians said journalist Maha Akeei, a frequent critic of Saudi’s patriarchal customs. (Hiel, 2007) Since Westerners criticize what they do not understand, it might not be right to criticize Ikea’s behaviour when Ikea is being sensitive to their culture. (c) Intent of altering Saudi’s Catalogue While the reason why Ikea decided to steer away from their progressive Swedish values at home is unclear, it is difficult to ascertain whether the issue was ethical as mentioned earlier. Effects on key stakeholders (a) Ikea as a corporation & its employees Ikea has always been a brand conscious company who has an image  that cares about sustainability and its moral values. The company is named one of the ‘World’s Most Ethical Companies’ for the fourth consecutive year in 2010. (PRNewswire, 2010) However, the fact that the company could betray the company’s values at the drop of a hat, have disappointed many of its customers. Even though Ikea was quick to apologise, its actions already has negative repercussions on its reputation and credibility. (Knowledge@Wharton, 2012) Therefore, it is imperative for the company to adopt an international guideline for its employees to follow to better deal with such dilemmas in the future. The company continued: â€Å"We are now reviewing our routines to safeguard a correct content presentation from a values point of view in the different versions of the IKEA Catalogue worldwide.† (Quinn, 2012) (b) Ikea’s local and global customers Moreover, many Swedes were offended by Ikea’s decision, believing that the deletion of women from the Saudi catalogue portrayed their country as being â€Å"gender unequal.†(Vasic, 2012) Global customers who are supporters of women’s rights will also think less of Ikea and be less loyal towards Ikea. (c) Swedish government Even though Ikea is a private company, it inevitably projects an image of Sweden around the world. (Swedish equality minister Nyamko Sabuni, CBC News, 2012) An article of the Swedish Institute also further substantiates that â€Å"Ikea is doing more for the image of Sweden than all governmental efforts† (Wà ¤stberg, O., 2009). As mentioned, Ikea’s decision might have portrayed Sweden as being gender unequal, thus it is important for Ikea to uphold Sweden’s image, as it is a corporate representation of the country. In all, Ikea’s reputation has taken a toll and should operate with the right values expected from its customers. Conclusion Based on the ethical theories of egoism, conventional approach and moral rules in Saudi Arabia, Ikea’s actions are deemed ethical while based on utilitarianism and principles of rights, their actions are deemed  unethical. While one can never satisfy everyone, it is important that Ikea stands by its values in all circumstances, (i.e. sent the original Swedish version of the catalogue to Saudi Arabia) especially when it involves a violation of human rights, (Knowledge@Wharton, 2012) to send the correct message to its consumers target. While there might be nuances of cultural imperialism when different stakeholders criticize Ikea’s actions, it once again boils down to understanding both cultures fully before making a stand. To recapitulate, through globalization and communications revolution, it is inevitable for companies to face ethical and cultural conflicts. Ikea reflects the realistic marketing choices confronting many globalized companies around the world, with the companies not hesitating to localize their marketing communications though it is against the company’s code of conduct. While Ikea’s motive remains unknown, it has apologised nonetheless. This lesson learnt serves as a corporate red light to Ikea to take cultural marketing issues more seriously and to act in the interest of its stakeholders as it serves an indirect representation. Also, exactly how to reconcile localization with a universal ethics code, however, will remain a challenge for Ikea as well as other corporations. References: Quinn, B. (2012). Ikea apologises over removal of women from Saudi Arabia catalogue. The Guardian: http://www.guardian.co.uk/world/2012/oct/02/ikea-apologises-removing-women-saudi-arabia-catalogue United Nation. (2010) United Nations Millennium Goals http://www.un.org/millenniumgoals/ United Nations (2010) The Universal Declaration of Human Rights, Article 1 http://www.un.org/en/documents/udhr/index.shtml Baker (2012) IKEA’s Saudi catalogue apology – right and wrong http://www.mallenbaker.net/csr/post.php?id=453 Zoepf, Katherine (2010). â€Å"Talk of Women’s Rights Divides Saudi Arabia†. The New York Times. http://www.nytimes.com/2010/06/01/world/middleeast/01iht-saudi.html?pagewanted=1&src=me&_r=0 Hiel, Betsy (2007). â€Å"Dhahran women push the veil aside†. Pittsburgh Tribune-Review. Retrieved 19 September 2010. http://triblive.com/x/pittsburghtrib/news/middleeastreports/s_507462.html PRNewswire ( 2010) IKEA Named as One of the ‘World’s Most Ethical Companies’ for Fourth Consecutive Year in 2010 http://www.prnewswire.com/news-releases/ikea-named-as-one-of-the-worlds-most-ethical-companies-for-fourth-consecutive-year-in-2010-89384407.html Arabic Knowledge@Wharton. (2012, October 16). Missing the Picture: IKEA’s Women-free Catalogue in Saudi Arabia Fails to Protect Company Values and Reputation. Retrieved from Arabic Knowledge@Wharton: http://knowledge.wharton.upenn.edu/arabic/article.cfm?articleid=2880 Vasic 2012 Ikea Erases Women From Saudi Arabian Catalogue http://blogs.ubc.ca/ninavasic/2012/10/02/15/ Swedish equality minister Nyamko Sabuni, CBC News, 2012 Ikea regrets editing women out of Saudi cataloguehttp://www.cbc.ca/news/world/story/2012/10/01/ikea-saudi-catalogue-controversy.html Wà ¤stberg, O.(2009) Branding Sweden & Ikea http://www.placemarketing.nl/countrybranding/branding-sweden-ikea/ Declaration of Academic Integrity Declaration of Academic Integrity Please sign (for hard copy submissions) or put a tick in the box (for online submissions) to indicate that you have read and accepted the following statements. Your assignment will not be accepted without this declaration ————————————————- ————————————————- I confirm that: ————————————————- I have read and understood the University’s Shared Values & Honour Code, including the information on practices concerning the academic integrity (given in http://academicintegrity.ntu.edu.sg/a-guide-to-academic-integrity/) and that in the attached coursework submission I have worked within its expectations. ————————————————- I am aware that failure to act in accordance with the University’s Shared Values & Honour Code may lead to the imposition of penalties which may include the requirement to revise and resubmit an assignment, receiving a lower grade, or receiving an F grade for the assignment; suspension from the University or termination of my candidature. ————————————————- I consent to the University copying and distributing any or all of my work in any form and using third parties to verify whether my work contains plagiarised material, and for quality assurance purposes. ☑ I have read and accept the above. If you require any further guidance about academic integrity, please talk to your profess or refer to http://academicintegrity.ntu.edu.sg Course title: Business Gone Green Course Code: AB0603 Assignment: Ethical Reasoning I, Chia Xinying, declare that the work which I am submitting is original and that I have made proper referencing and citations (where appropriate and required). Chia Xinying 10th March 2013 NameDate Signature AB 0603 Business Gone Green Ethical Reasoning Rubric ISSUE DEFINITION: Describes the Issue of the Situation| Weak| Defines the issue either too narrowly or too broadly with embedded personal biases| Average| Defines the explicit issue appropriately and impartially| Professional| Defines the issue holistically and impartially with logical elaboration| | Weak Average Professional____________________________ 1 2 3| ISSUE CONSTRUCTION : Identifies Alternative Theoretical Perspectives| Weak| Identifies only one theoretical perspective with scant elaboration| Average| Identifies only two theoretical perspectives with some elaboration | Professional| Identifies numerous pertinent theoretical perspectives with good elaboration| | Weak Average Professional____________________________ 1 2 3| ISSUE CONSTRUCTION: Identifies and Elaborates on Uncertainties| Weak| Unable to identify uncertainties inherent in the ethical situation| Average| Identifies only a few uncertainties inherent in the situation with inadequate elaboration| Professional| Incorporates a comprehensive understanding of uncertainties with logical arguments| | Weak Average Professional_____________________________ 1 2 3| EXPLANATION AND JUSTIFICATION: Discusses Effects on Key Stakeholders| Weak| Does not directly describe effects of issue on key stakeholders | Average| Provides little or only superficial discussion of effects of issue on key stakeholders | Professional| Identifies the key stakeholders and addresses their interests and concerns holistically with evidentiary support| | Weak Average Professional_____________________________ 1 2 3| CONCLUSION: Clarifies Values, Synthesis and Trade-offs| Weak| Does not discuss the issue holistically and does not explain how various factors were weighed in arriving at a conclusion| Average| Discuss the issue within a narrow context and provides inadequate evaluation of alternatives and weighing of factors | Professional| Provides a holistic discussion of the issue, reconciles conflicting values/interests, and justifies trade-offs made in reaching a conclusion| | Weak Average Professional_____________________________ 1 2 3| Sources: (a) Wolcott, Susan k., (2005). Colloquium on Change in Accounting Education, October 28, 2005. (b) Sonenshein, Scott. (2007) The role of construction, intuition and justification in responding to ethical issues at work: the sensemaking-intuition model. Academy of Management Review, Vol. 32, No.4, pp. 1022-1040.

Free Essays on A Sociological Approach To Religion

Religion: A Sociological Approach What is religion? â€Å"That’s easy,† I thought. Then I could not come up with an answer. For the answer I turn to my Webster’s Random House New Collegiate Dictionary only to find: â€Å"religion (ri lij’en), n. 1. A set of beliefs concerning the cause, nature and purpose of the universe, esp. when considered as the creation of a superhuman agency or agencies, usu. involving devotional and ritual observances, and often containing a moral code for conduct of human affairs. 2. A specific fundamental set of beliefs and practices generally agreed upon by a number of persons or sects: the Christian religion. 3. The body of persons adhering to a particular set of beliefs and practices: a world council of religions. 4. The life or state of a monk, nun, etc: to enter a religion. 5. The practice of religious beliefs: ritual observance of faith. 6. Something a person believes in and follows devotedly. 7. Archaic. Strict faithfulness: devotion.† Simply stated religion is a set of beliefs, morals, or observances. Sociologists have studied religion and its effects on people. Sociologists hope to gain a better understanding of the need for religion in communities and singular lives. The functionalist perspective, the symbolic interationist perspective, and the conflict perspective can be applied to religion. Religion can be Christianity, Catholicism, Islam, Buddhism, Wicca, or Greek mythology to name a few. Emile Durkeim studied a great deal on religion. He wrote a book that identified the components of a religion. This task seems impossible in a religiously divers society. All religions separate the sacred from the profane or secular. Durkeim in, The Elementary Forms of Religious Life outlined this distinction. He also noted that people generally congregate and form a community to practice their religion. Religion is composed of a belief structure (totem), sacred practice (ceremony), and a... Free Essays on A Sociological Approach To Religion Free Essays on A Sociological Approach To Religion Religion: A Sociological Approach What is religion? â€Å"That’s easy,† I thought. Then I could not come up with an answer. For the answer I turn to my Webster’s Random House New Collegiate Dictionary only to find: â€Å"religion (ri lij’en), n. 1. A set of beliefs concerning the cause, nature and purpose of the universe, esp. when considered as the creation of a superhuman agency or agencies, usu. involving devotional and ritual observances, and often containing a moral code for conduct of human affairs. 2. A specific fundamental set of beliefs and practices generally agreed upon by a number of persons or sects: the Christian religion. 3. The body of persons adhering to a particular set of beliefs and practices: a world council of religions. 4. The life or state of a monk, nun, etc: to enter a religion. 5. The practice of religious beliefs: ritual observance of faith. 6. Something a person believes in and follows devotedly. 7. Archaic. Strict faithfulness: devotion.† Simply stated religion is a set of beliefs, morals, or observances. Sociologists have studied religion and its effects on people. Sociologists hope to gain a better understanding of the need for religion in communities and singular lives. The functionalist perspective, the symbolic interationist perspective, and the conflict perspective can be applied to religion. Religion can be Christianity, Catholicism, Islam, Buddhism, Wicca, or Greek mythology to name a few. Emile Durkeim studied a great deal on religion. He wrote a book that identified the components of a religion. This task seems impossible in a religiously divers society. All religions separate the sacred from the profane or secular. Durkeim in, The Elementary Forms of Religious Life outlined this distinction. He also noted that people generally congregate and form a community to practice their religion. Religion is composed of a belief structure (totem), sacred practice (ceremony), and a...

How To Use The Best Content Types To Reach Your Audience

How To Use The Best Content Types To Reach Your Audience When I go shopping, nothing frustrates me more than a â€Å"one size fits all† label. It never does. At least the â€Å"one size fits most† is a bit more honest, but still. The caps are too small, the gloves too long, the flip-flops are a travel hazard. Just no. Yet content marketers apply the dreaded â€Å"one size fits all† label to pretty much all that they make. It’s tough to get away from that if you don’t have a team of people helping you create all kinds of â€Å"sizes† of content. Solo bloggers are working hard enough just trying to blog, much less make content in a variety of forms. So let’s take a two-pronged approach: understanding the core content types, and understanding how people learn. With the launch of s new ability to not only plan your blog and social media content, but  now a lot more content types using your all-in-one marketing calendar, now is a great time to learn all about this. Let’s take a look at the most effective content types, and then figure out which â€Å"size† fits your audience the best. How To Connect The Best Content Types With Your Readers Learning Styles via @JulieNeidlinger The Most Effective Content Types Defining content types is not easy. Some content marketers use the phrase to talk about way a piece of content is written, while others use the phrase to talk about the format the content takes. In this post, I’m working with the latter approach, breaking it down to the four content types: graphics, video, downloads, and articles. 1. Visual graphics. Bold truth:  Even if you’re not a die-hard visual learner...visuals still work on you. Even if for no other reason than it’s easier to watch and feel than read and decipher. Most people would rather watch the movie than read the book. Whether it’s a meme, photo, illustration or infographic, the data is clear: Our brains love visuals. So for this reason, and the fact that social networks have all built themselves to handle images, visuals are the top content type. You could make a brand viable on visuals alone (e.g. Pinterest, Instagram). Must Read: How To Make The Best Blog Graphics For Non-Designers How To Design The Best Blog Graphics With Free Tools And Design Theory 2. Videos. Videos may be  a tough content type to get you or the team excited about, because they aren’t that easy to make. A poorly made video is dangerously close to being worse than having no video at all. And yet, despite all of you fellow wordsmiths out there (like me) who love the written word more than anything, the stats in support of video are pretty hard to argue: Videos increase people’s understanding of your product or service by 74%. YouTube is the number two search engine in the world. A third of all online activity is spent watching video. The average Internet user is exposed to an average of 32.2 videos in a  month. Every day, 100 million Internet users watch an online video. 50% of users watch business-related videos on YouTube once a week. 75% of users visit the marketer’s website after viewing a video. 75% of executives watch work-related videos on business websites at least once a week. An average user spends 16 minutes and 49 seconds watching online video ads every month. 80% of Internet users remember the video ads they watch online. That’s just 10  of 25 mind-blowing stats from Digital Sherpa about video potential that will either make you cry if you’re unprepared for video creation, or jumpstart your interest if you’ve let them lag a bit. Must Read: 5 Different Content Types That Will Help You Save Time Blogging (check out the section on making videos) 3. Ebooks and downloads. Ebooks (and other free downloads) are that beloved carrot that we use to collect email addresses for our ever-growing email list. The ebook is the portable piece of content that the reader can take with them when they aren’t on your blog. Readers who are also content marketers are always building their own library of resources because, let’s face it, we’re all in a bit of a desperate race to find something to write and talk about every day. As I said before, everything is derivative, and that’s OK. Ebooks are popular for people looking for inspiration for their own content. But ebooks are also popular for people who just like to...read. I’d encourage you to make your ebooks available beyond just your email sign up or landing page. Consider putting them where people go to buy and download ebooks for ebooks sake (i.e. Amazon, iTunes, Scribd, etc.). Most content marketers are sold on ebooks as a carrot for growing the email list, but they aren’t thinking beyond the realm of their own site. Ebooks can get your brand out there just like a best-selling author. Must Read: 17 Apps To Help You Make Ebooks That Get Noticed 4. Articles. Articles are blog posts, long social media posts, interviews- anything that is longer, written content found on your content properties. These are the pieces of content that bring people to your website, the search engine honeypot. Like visual content, articles have a wide range of approaches. They might be short form, long form, lists, narrative, outline, interview- the only limits on what you create with the article content type is what limits you as a writer, and where you will be publishing. Must Read: 10 Easy Blog Post Ideas To Fill Your Editorial Calendar It Matters How Your Audience Learns We all learn differently. That’s why that one-size-fits-all approach fails. Some of us want to hear, some of us want to read, some of us want a picture- we’re looking for a different hook. How we learn plays into how your audience prefers to consume content, and ultimately, if they will remember it. Understanding how readers learn will help you find the most effective content types to get your brand’s story to resonate. The seven learning styles are generally thought to be visual, aural, verbal, physical, logical, social, and solitary. Some of these don’t directly apply to the content you’ll be creating, so let’s package them up into something a bit more portable than a list of seven. Test different content types to discover how your audience learns. Build on that understanding.1. Visual learners. Visual learning is known as spatial learning. Visual learners need to see your data, your theory, or your story spelled out in imagery. They want to associate feelings with the photos you provide. They will remember an article better because of the graphic that topped it. Visual learners like whiteboards. They prefer to diagram and map out the idea they are discussing, because they see things as spatial and related. The are pleased when they see Venn diagrams or flowcharts. They brainstorm with mind maps. Content types that work well include: Infographics Videos (videos, along with podcasts, can also tap into the aural aspect of learning for those who prefer to listen to content). Maps Timelines Charts and graphs Photos and illustrations Slide decks Memes 2. Number crunchers. Number crunchers are logical beasts, preferring that you provide them with facts and data and let them draw their own conclusions. They are quick to pick out patterns and form connections between data. They love content that provides a systematic way to solve a problem that they can apply in their own situation. They like organization, lists, tied up conclusions, and the use of words like â€Å"template† or â€Å"data-driven solution† are an immediate attraction. Content types that work well include: Charts and graphs Infographics Case studies Webinars Sharing behind-the-scenes data (e.g. A/B test results) Research Guides White papers 3. Text lovers. Some of us love the written word. Sure, we love a helpful graphic or chart now and then to assist in visualizing some concept, but word pictures do a better job than actual pictures will, in the long run. A great metaphor or simile, or the perfect analogy- those kinds of word pictures will help us understand your brand much better than a pie chart. The trick here, of course, is that many content marketers love to express themselves verbally (that’s why they blog), but their audience may not always learn verbally. Content types that work well include: Long-form blog posts Ebooks White papers Guides Slide decks with words Story and narrative Serial content Graphics with words 4. Social learners. Some people learn best when there are other people involved. They want to surround themselves with a group, thriving off of feedback. This is the social learner. The social learner is especially fond of linking and name-dropping, and it makes sense that these learners are drawn to content marketing. Why? Content marketers rely heavily on each other. They write blog posts and share content that others have created, quoting and referencing the findings and ideas put forth by others. It is very much a group activity, which helps your brand. When your brand story is told secondhand, it gains authority in a kind of second generation format. It is given validity not only because you wrote it, but because someone else believed it enough to share or base their own content on it. Social learners receive curated and ultra-linked or ultra-discussed content well- anything that makes people a part of the content. Content types that work well include: Interviews Case studies Webinars List posts (collected links, resources, quotes, or responses to a singular question) Surveys Opinions (inspires discussion!) User-generated content (e.g. #CoChat) The Perfect Mix: Content Types And Learning Styles So how do we wrap this up, this crazy mix of content types and learning styles? No single audience is going to be made up of just one type of learning style. There are going to be many preferences at work, sometimes a mix of more than one. Here's how to connect different content types with different learning styles. #contentmarketing1. Content types are flexible. When you compare the lists in each learning style with the list of the most popular content types, you see some of those types popping up in multiple learning styles. There is no one content type reserved for one particular learning style. That’s a relief. 2. Content starts small and branches out. What you don’t do is create a single piece of content and load it up with everything for every learning type. That won’t work for anyone. The best approach is to think of your content as if it were a flower seed, with the potential to have various stages until full bloom. Let’s say that the seed is like a blog post. It is your base content. You will probably add fertilizer to that seed by including visual images in it, because even if people don’t learn visually, they appreciate a picture or two (remember, visual content is #1). The seed gets watered when you share it on social media. At that point, it starts to grow in the direction of the sun (your audience). The stem branches out from that original seed- maybe you create an infographic and share it. Maybe you create an ebook, and then create a video and podcast after that. Whatever the case, the content isn’t just a blog post anymore. It became more. The flower and stem aren’t literally packed into the seed. It comes later. In other words, your base content grows in the direction of your audience. Whatever they want, you create the content type to fit. This sounds familiar, hopefully. This is about repurposing your content, a concept we have often prodded readers to try. Because it really is important. Must Read: 50+ Places To Repurpose Your Content Make sure to download your free content types template to get started. And check out the new features in to help you plan all of your  content types in one place.

Born global firms Essay Example | Topics and Well Written Essays - 500 words

Born global firms - Essay Example Considering the long history of Beiersdorf and its presence on international markets, in this part,the expanding strategies of this company in the last 20 years will be examined. In the 1990s, Beiersdorf sales were coming mostly from the Nivea brand, brand that was constantly expanded by the company, starting from skin creams (including those for men), sun care creams, antiwrinkle creams, baby creams, shower products, to deodorant (Jones and Lubinski, 2011). Taking this into account, in 1993 Beiersdorfs has reacquired the rights to the Nivea brand name in the United Kingdom, rights that had been held by an English company since World War II. The company set up in 1994 a joint-venture with a state-owned chemical company in Shanghai called Daily Chemical Factory No. 2 in order to produce its products in the Asian market. Also, in this period, Beiersdorf contracted a 60% longtime joint-venture with Japanese consumer products giant Kao Corp. to market Nivea in Japan. By the end of the 1990s, Beiersdorf had 74 international affiliates and generated almost 70% of its sales outside its origin country - Germany. This multinational continued its policy of opening up to new countries and new product categories (e.g. synergistic expansion) even in 2000s (its presence globally can be seen in Figure no. 4). Synergistic expansion of Beiersdorf consisted of acquisition of the plaster brand Elastoplast in 2001 (which was the market leader in many countries, including the United Kingdom and Ireland). Following the acquisition, Beiersdorf has positioned itself as a global leader in this market. In 2008, Beiersdorf acquired C-Bons, a personal care firm from China and planned other acquisitions to expand further in China. This acquisition was a further initiative in the implementation of the company’s consumer business Strategy, enhancing the company’s business in China and in addition its activities in the growing hair care segment.