English Speech Essay - 738 Words

Good morning/afternoon members of the board from Penguin. I am here today to convince you why the three texts Dear Mr President by Pink, Magnanimous In Victory by Tim Collins and Nelson Mandela release speech deserve to be in your new book â€Å" Protests that changed the world†. The first text that I would like to submit for your anthology is the song Dear Mr President as sung by P!nk. This song is a protest piece about war, poverty and societal classes. The song is full of rhetorical questions asking Former American President George W. Bush why there is so much injustice within his own country. Pink uses many techniques in her song such as repetition. For example, the lyrics â€Å"Were you lonely boy? Are you lonely boy?† is a use of†¦show more content†¦In the 1st paragraph he repeats the word â€Å"we† which is an inclusive word. Setting himself on the same level as his soldiers and not above them. The heading magnanimous is use of emotive language, it reminds the army to act responsibly and show care and respect for the Iraqi soldiers. Therefore, I believe than Tim Collins’ â€Å"Magnanimous in Victory† should be used in your collection as it adds to the views about warfare and social issues. It provide a similar, and yet different point of view to that of Pink in â€Å"Dear Mr President†. My final submission for your collection is Nelson Mandela’s release speech. In this piece he speaks about freedom and the wrongness of racism. He uses simple, emotive language in order to make his thoughts clear and create a deeper meaning within his audience. He said â€Å"Our march to freedom is irreversible† this means that History should never be repeat, we should look to a brighter future. It is in our right to been seen equal, regardless of our colour, age or race. I quote â€Å"I have fought against white domination and I have fought against black domination. I have cherished the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities. It is an ideal, which I hope to live for and to achieve. But if needs be, it is an ideal for which I am prepared to die†. Mr Mandela clearly stated that he would sacrifice his life for the greater good, which thankfully did not eventuate.Show MoreRelatedAssignment in English 21 Speech and Stage Arts2860 Words   |  12 Pagescomprehension, improves with practice. A number of processes involved in comprehension are intrapersonal; that is, they take place inside your head. This section familiarizes you with the nature of human information processing and the concept of inner speech. c. Remembering There has been a great deal of research on memory. Remembering is essential if you intend to apply what you have heard in future situations. This chapter acquaints you with the three basic memory systems and the work that has beenRead MoreFigures of Speech in English Newspaper Headlines1249 Words   |  5 PagesI) Introduction The area of English Language and Literature Teaching (ELLT) has always been the point of attraction to the experts and teachers in English. ELLT, with its theoretical base, provides scope for practical intercourse and face-to-face interaction in the classroom. Language and Literature are considered to be the two sides of the same coin. While analyzing literature, it is necessary to consider the language of the genre as it reflects the genuine empirical fluctuations of the mindRead MoreIf I Ruled the World -- English Speech Essay1156 Words   |  5 PagesIf I ruled the world: â€Å"If I ruled the world†¦Ã¢â‚¬ ; am I the only one that’s ever wondered what it’d be like? I feel like it’s one of those passing thoughts that seem to cross your mind, like why don’t English singers have an accent when they sing, or how the quote â€Å"head over heels† originated; since we’re head over heels normally? But, what I mean, is whenever you listen to the news on TV or on the radio and hear about an epidemic striking the world like the H1N1 flu or another war, don’t you everRead MoreThe Speech On The English Language2676 Words   |  11 PagesProject The Role of English in Taiwan The English language has grown to become one of the world’s most learned languages. English is taught in nearly every country around the world, and every country values English differently. Some countries view English as a key to academic success; others view it as a means for social growth and prosperity. Historically, Taiwan has viewed English in a positive light, utilizing government policy as a means to enforce the mandatory teaching of English in schools. ThisRead MoreEnglish Language Learners: Speech-Language Pathologists681 Words   |  3 PagesSpeech-language pathologists play a significant role in evaluation and intervention with English Language Learners. More and more SLPs are playing a teacher role in the academic environment. The role and responsibility of a speech-language pathologist is essential when identifying the most ethical and appropriate services to meet the individual needs of the student. However, evaluating ELL students can be challenging fro m a clinical standpoint and typically is complicated by many factors includingRead MoreSpeech Is Nothing More Than Incorrect English1373 Words   |  6 PagesCartoonists and Linguists alike have made their fair share of jokes on this word comprised of â€Å"ebony† and â€Å"phonics†, which is used when referring to the speech of African American English speakers (Pullum, 321). While some would say that this variety of speech is nothing more than incorrect English, others would argue that African American Vernacular English (AAVE) is in fact a language on its own, complete with rules, complexities, and patterns (Pullum, 321). The opposing sides on this issue have sparkedRead MoreA Case Study Of An English Learner s Use Of Carnegie Speech s Nativeaccent Online Speech Recognition Software872 Words   |  4 PagesA NativeAccent Case Study This paper describes a case study of an English L2 learner’s use of Carnegie Speech’s NativeAccent online speech recognition software. The target student, in this case study, significantly improved her English pronunciation and fluency through the individualized exercises offered by Native Accent’s Intelligent Tutor lessons. However, the student’s word stress results were considerably lower after completing all of the Intelligent Tutor lessons compared to her initial assessmentRead MoreBelonging English Speech1493 Words   |  6 PagesBelonging English Speech INTRO Belonging is a fundamental part for all individuals in which we strive for acceptance and security through others. Understanding is a main part of feeling like you belonging. Individuals belong when they fell connected to others and the world. However to do this they must first have an understanding and acceptance of self which will nourish their sense of belonging. A lack of understanding of the concept of belonging and yourself leads to preventing your identityRead MoreEnglish Speech Essay830 Words   |  4 PagesSpeech- Year 12 Paul Keating’s speech ‘funeral service of the unknown Australian soldier’ and Noel Pearson’s speech ‘an Australian history for us all’ have developed and expressed ideas using language appropriate to their audience, purpose and form. Despite the fact, it is fundamentally the speaker’s skills in the construction of the speech that determine its decisive success. Remembrance Day. A time of reflection on those who sacrificed themselves for our country, Australia. In considering theRead MoreEnglish Speech Of Animal Cruelty : Animal Speech1102 Words   |  5 PagesEnglish Speech-Animal Cruelty A famous quote by Gandhi reads, ‘The greatness of a nation and its moral progress can be judged by the way its animals are treated.’ Over 115 million animals including mice, dogs, cats, rabbits, monkeys and many others are killed in testing laboratory’s each year. Millions of animals die of neglect each year. 322 animals have become extinct in the past 500 because of humans. What does this have to say about our society? My name is Cambria Hunt and I am here to open your

Work of the Christian Missionaries Converting China to...

The Christian missionaries knew it wasn’t going to be easy. Going to China at the time was a one way trip to an unknown land. The task of converting China to Christianity was rife with challenges due to continued resistance to any sort of outside influence that was a tradition of China for many years. Never-the-less the missionaries still went to China and by leveraging what advantages they could find, they were able to find some measure of success over the years. One of the men who made so much headway in China was a Jesuit named Ricci. Ricci was gifted, and knew the value of the gifts he possessed. As a linguist, Ricci used his western mnemonic techniques that were unfamiliar to the Chinese to impress the literati. The Chinese†¦show more content†¦The mutual interests and lifestyles acted in favor of more free exchange of ideas. Furthermore, the acceptance from the scholar-officials was necessary for the missionaries to be allowed to remain in China. In this early time of the missionary work, late Ming China was in a state of being more culturally open. During this period the Jesuits had successes converting prominent scholar-officials. The Jesuits learned they couldn’t convert people to Christianity if it was presented as an independent concept, so they came to blend Confucianism (the religion most popular to the literati) with Christianity. Culturally during this time the Ming dynasty possessed a lesser sense Confucian orthodoxy. They were willing to synthesize various teachings of the different religions into a harmonious unity. The Jesuits used the open spirit of the Ming to blend Christianity with Confucianism. Combining religions gave an advantage to the Jesuits because they could present Christianity as something already familiar in some concepts as the religion already practiced by the literati. Even while blending Confucianism with Christianity, they also criticized Buddhism and Daoism religions that were seen as lower class. By appealing to the upper class in this was they gained a few prominent converts in the 17th century and even Xu, one of highest official member of the Ming dynasty. As a testament to the effect thisShow MoreRelatedMungello, the Great Encounter or China and the West1945 Words   |  8 PagesThe Great Encounter of China and the West 1500-1800 The Chinese and European cultures came together for the first time in the fifteenth century when great Chinese fleets traveled throughout the Indian Ocean and along the coast of Africa. These voyages created much concern for China. They lead to a period of isolation for security reasons. By the time the first Europeans arrived in China there was little to no evidence of these voyages. (Mungello 2005) Fallowing that time the Chinese governmentRead MoreSimilarities Between Hinduism And Buddhism942 Words   |  4 Pagesand Buddhism were both founded and popular in northern India by 600 CE. Although Hinduism and the Hindu caste system maintained a strong influence in South Asia throughout 600-1750 CE, the Hindu majority eventually gave way as Buddhism, Islam, Christianity, and syncretic faiths gradually moved in and across the Indian Ocean basin by 1750 CE. Even then, Hinduism did spread from northern India through southern India to Southeast Asia. The caste system was maintained from 600-1750 CE, given the factRead MoreThe Impact Of Christianity On Hong Kong2202 Words   |  9 PagesChan 12/9/2014 Christianity in Hong Kong By the time Hong Kong became a British colony, the foundation stones for Christianity had been laid. Both Catholicism and Protestant Christianity had firmly taken root in Macau since the arrival of the Portuguese in the seventeenth century. Christianity was also part of the â€Å"bizarre and corrupted mixture of beliefs that made up the Taiping ideology† during the Taiping Revolution (Smith). When the British took control of Hong Kong, Christianity started to playRead MoreN Africa Block Of Islam1405 Words   |  6 Pages making this group of Christians less than 0.05% of the population. With the majority of Kanuri being Orthodox Sunni Muslims, and having a strong belief in their Muslims faith stand to reason why 0 percent are evangelized this is the finding of various studies and information gather about the Kanuri. Whereas, from these studies some information lead to several things that need to be taken into considered in the attempt to convert the Kanuri people to Christianity: 1. The Kanuri are saidRead MoreThe Rise and Spread of Islam1129 Words   |  5 Pagesonce knew is falling to ashes and food is become such a scarcity that people are fighting over a few pieces of bread. The political class is too busy fighting among themselves to care for anyone else. Children are roaming the streets and begging for work to feed their dying, hungry stomachs. This is not a scene from a horror movie, but rather the reality of the beginning of post classical era. In these times of hardship the people turned to a higher power, which resulted in a religious boom. The mainRead MoreIslamic and Christianity Essay13431 Words   |  54 Pagesto actual rating (2) When actual rating begins, each rater should record his or her individual rating for a student’s essay on the rating sheet provided, not directly on the student’s essay or answer sheet. The rater should not correct the student’s work by making insertions or changes of any kind. (3) Each essay mu st be rated by at least two raters; a third rater will be necessary to resolve scores that differ by more than one point. Rating the Scaffold (open-ended) Questions (1) Follow a similarRead MoreImpact Of Globalization On The Middle Of The Twentieth Century1480 Words   |  6 Pagesphilosophy, technology and lastly in economics. Europeans in the late fifteenth century were driven to explore. Shipping by sea was becoming popular. In the 1400s many European monarchs faced a problem, as they tried to import spices and silks from China and India, they were threatened by the Ottoman Empire who controlled Eastern Europe as well as the Venetian traders who economically ruled the Mediterranean Sea with high tariffs. To avoid being subservient to the Ottomans and Venice, the monarchiesRead MoreEssay about Hinduism, Muslism, Christianity2347 Words   |  10 Pages1911, support for Taoism had disappeared and with the communist victory in 1949 there was very little room for religious freedom. Taoism has many sects and groups that have been influenced by Buddhism and Confucianism. Taoism is still practiced in China, Taiwan and Hong Kong although the current government has made attempts to suppress it. The Taoist beliefs are that there is no god and that Tao is a force that flows. There are no personified beliefs in Tao ism and they do not pray to a god. They seekRead MoreChristian Persecution1933 Words   |  8 PagesChristian Persecution Christians are being persecuted for their faith in more than the forty nations around world today. In some nations, it is illegal to own a Bible, to share one’s faith in Christ, and even teach one’s children about Jesus Christ. Those who boldly follow Christ, in spite of government decree or opposition, can face harassment, arrest, torture and even death. Dr. Nhia Vang Vang, the pastor of the First Hmong Alliance Church in Longview, NC, mentioned that Christianity hasRead MoreWhap Ch 19-21 Study Questions1673 Words   |  7 PagesThe kingdom of Ghana was famous for their trade in gold. Thus they became the most important commercial site in West Africa and became the wealthiest kingdom in Africa. 5. Islam first entered into sub-Saharan Africa due to the kings of Ghana converting to Islam. This improved relations with Muslim merchants from north Africa as well as Muslim nomads. Unlike the north Africa and southwest Africa imposing Islam forcibly on their society, the kings of Ghana let the people observe traditional religious

Greek tragedy Essay Example For Students

Greek tragedy Essay He does not like the idea of Catherine turning into a young woman and moving on with her life so he makes her feel like she is doing wrong, and treats her like a child. Eddie only does this in his flat where he has power over Catherine.  The street symbolises Eddies loss of power that is why he can be confronted on the street more than in his flat. The street also symbolises American culture and Sicilian justice mixed together. In the street he is not the important man he wants to be, he does not have control over Catherine. Things that dared not be to mention in the flat as it represents Eddies point of view can be said in the street. The street is were Eddies power lacks you can see this by the questions he gets asked and the way hes spoken to on the street.  I dont believe it and I wish to hell youd stop it.  In the flat Eddie has power his will is supreme and in the street Beatrice and Catherine question his power.  When can I be a wife again, Eddie? The street exposes Eddies impotence; literally, in his sex life with Beatrice and metaphorically, Eddie cannot hold back the forces of change. His old fashioned beliefs cannot stop what is accepted in Modern American society, law, and justice. The street is where the fight that results in Eddies death takes place. Eddies death does not happen in his flat which is his area of power it happens in the street where it is visible to everybody. I get the impression that Miller does this because he wants to show us his lost power and the street symbolises his lack of power. Miller gives the impression that Alfieris Office represents American judicial law not family honour, revenge, or vendettas as in Sicily. In his office, Alfieri has power, not in his own right, but as the mouthpiece of the law. He links himself to other lawyers in the past.  Another lawyer, quite differently dressed, heard the same complaint and sat there as powerless as I, and watched it run its bloody course.  In his conversations with Eddie, the two concepts of law and justice clash. Alferi cannot do anything to help Eddie, as there is no law against Catherine choosing to be with Rodolpho but he still fights for what he believes. Eddie has no power in Alferis office so he hence his anger. I know whats in his mind, Mr Alferi!  Through Alferi is playing the chorus; Miller makes it clear to the audience what is going on. The office scenes provide a pause in the action for the audience to think about what is going on. In addition, through Alfieri we are made to think more sympathetically towards Eddie as Eddie is loosing control, I think miller does this so the audients gets emotionally involved in the play, which captures the audients attention. Miller gives me the impression that the telephone booth is symbolic of betrayal and modern society. Miller uses the telephone booth as a theatrical device to make the audience think. It is were Eddies own impersonal betrayal takes place, as it was where Eddie phones the immigration bureau to hand in Marco and Rodolpho. American technology allows the betrayal to be impersonal. There is also a telephone booth. This is not used until the last scenes, but is visible throughout the play  Eddie says he lives in the neighbourhood and does not give a name.  Im just around the neighbourhood, thats all.  The action of betrayal is the worst thing you can do, according to Sicilian culture and beliefs.  Brooklyn Bridge is the divide between Brooklyn and Manhattan. Manhattan is where Eddie has no control over Catherine he fears of losing her. Manhattan is representative of American Dream. Rodolpho wants to go to Manhattan with Catherine but Eddie does not want Catherine to go there. .u7907ac663edf7afde0f892cd17a8842d , .u7907ac663edf7afde0f892cd17a8842d .postImageUrl , .u7907ac663edf7afde0f892cd17a8842d .centered-text-area { min-height: 80px; position: relative; } .u7907ac663edf7afde0f892cd17a8842d , .u7907ac663edf7afde0f892cd17a8842d:hover , .u7907ac663edf7afde0f892cd17a8842d:visited , .u7907ac663edf7afde0f892cd17a8842d:active { border:0!important; } .u7907ac663edf7afde0f892cd17a8842d .clearfix:after { content: ""; display: table; clear: both; } .u7907ac663edf7afde0f892cd17a8842d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7907ac663edf7afde0f892cd17a8842d:active , .u7907ac663edf7afde0f892cd17a8842d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7907ac663edf7afde0f892cd17a8842d .centered-text-area { width: 100%; position: relative ; } .u7907ac663edf7afde0f892cd17a8842d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7907ac663edf7afde0f892cd17a8842d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7907ac663edf7afde0f892cd17a8842d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7907ac663edf7afde0f892cd17a8842d:hover .ctaButton { background-color: #34495E!important; } .u7907ac663edf7afde0f892cd17a8842d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7907ac663edf7afde0f892cd17a8842d .u7907ac663edf7afde0f892cd17a8842d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7907ac663edf7afde0f892cd17a8842d:after { content: ""; display: block; clear: both; } READ: In the romantic tragedy `Romeo and Juliet` EssayI would like to walk with her once where the theatres are and the opera. Since I was a boy I see pictures of those lights.  In Brooklyn, Eddie has a reputation for being honourable to start with but it changes towards the end of the play. Catherine wants to escape from Brooklyn, even though her new job is in Brooklyn but she feels imprisoned by Eddie. This is ironic as Eddie wants the best for Catherine but does not want her going to Manhattan.  Rodolpho and Marco illegally come from Sicily. Sicily is a place of poverty, it is Roman Catholic, and things are different for it is old-fashioned morals. Its more strict in our town.  Marco and Rodolpho make it sound idyllic compared to Manhatten, Manhatten is everyones dream. Yet, Rodolpho would not take Catherine there.  I will not marry you to live in Italy.  At the end, Eddie loses all his power this is shown by Eddie dieing in the street. The street is where Eddie lacked power the most anyway so there is no surprise there. We feel sympathetic towards Eddie at the end as he died as a result of him standing up for his justice.  Over all Millers use of places is much defined and basically involves around Eddie. There is a place where is power is strong bur this soon changes and a place where is power is weak i.e. Office and the street, and the telephone booth where he betrays his beliefs. Its the Greek tragedy repeating itself but with one family.

Tyranny Essays - Forms Of Government, Ancient Greek Philosophers

Tyranny Within The Republic, Plato states that tyranny is "the most diseased" kind of society (Republic, 544c). Aristotle echoes this belief when he boldly asserts within Politics that great honours should be "bestowed... on him who kills a tyrant." (Politics, 1267a15) From these quotes alone, it is clear that both share a disdain for tyranny. This essay will compare and contrast Plato (the Republic) with Aristotle (the Politics) on the causes and consequences of tyranny. In order to grasp how Plato accounts for the development of tyranny, it is important to understand how he equates the city with the soul. Within The Republic, Plato explains that the soul consists of three parts: reason (wisdom), spirit (courage/honour) and appetite (moderation/desire). The class structure of Plato's ideal city also embodies these divisions: The guardians or"philosopher kings" represent wisdom and are entrusted to rule; the auxiliaries represent courage and serve to protect the city; the producers represent moderation and serve to provide the economic and agricultural base for the city. While, as Plato connotes in this analogy, all three parts have a place in constructing the ideal, reason is the guiding force that mediates and draws from the competing nature of these parts to produce a just city. Accordingly, since "change in every regime comes from that part of it which holds the ruling offices," (Republic, 551d) it is the loss of reason by the ruling class which destroys the just city and provides for the eventual onset of tyranny, a state devoid of harmony amongst its parts. In explaining how the ideal city would eventually degenerate, Plato puts forth a four-stage linear digression towards tyranny. From the ideal state, a timocracy is first born from the love of honour. As wealth becomes cherished among the citizens, timocracy gives way to oligarchy. In an oligarchic state, the desire for freedom or license leads to the rise of democracy. And finally, as the desire for freedom increases and becomes limitless, the city is said to fall into a state of tyranny. Thus, for Plato, a tyrant is a democrat who has lost all restraint. While Plato views the decay towards tyranny as a uniform digression, the presence of this widespread decay ultimately creates the conditions for one person to rise to power. (Republic, 565d) Within this digression, reason is gradually overcome by appetite until an "insatiable desire" for freedom transforms a democracy into a tyranny. While such terms as "freedom" and "democracy" may elicit certain connotations for the contemporary reader, it is important to keep in mind that Plato views a regime that promotes freedom and license as its primary objective as a place where reason is overcome by desire. While citizens of such regimes might equate unrestricted democracy with freedom, as Plato explains, "the real tyrant is, even if he doesn't seem so...in truth a real slave." (Republic, 579d) In practical terms, Plato views money and private property as the floodgate to this decay: Whenever they'll possess private land, houses, and currency, they'll become... masters and enemies instead of allies of the other citizens; hating and being hated, plotting and being plotted against, they'll lead their lives far more afraid of the enemies within than those without. Then they themselves as well as the rest of the city are already rushing towards a destruction that lies very near. (Republic, 417a) Since in the ideal city or soul, a proper balance of its parts produces justice, tyranny, in Plato's view, is the complete absence of justice resulting from an emphasis on the search for private property and self-gratification. While Aristotle acknowledges that a philosopher king, as presented by Plato, should be allowed to rule, he is skeptical that such a figure could exist. He is critical of The Republic as he does not see Plato's tripartite construction as a probable or even desirable structure. Choosing a more pragmatic lens, Aristotle approaches politics by drawing upon the existent structures of government, namely monarchy as the rule by one person, aristocracy as the rule by the few and constitutional government as the rule by the many. Outlining their negative counterparts, Aristotle refers to the rule by the many as a democracy, by the few as an oligarchy, and by the one as a tyranny. "For tyranny is a kind of monarchy which has in view the interest of the monarch only." (Politics, 1279b) While this list may resemble that of Plato's, Aristotle refutes the linear digression into tyranny put forth within The Republic. (Politics, 1303a15-30) Although Aristotle advocates a mixed regime or "polity" as the best possible political

Death By An Infant essays

Death By An Infant essays This story is actually a mix of about three terribly misguided kids that have committed a crime. The first story is about Derek King, 14, and his brother Alex, 13, that killed their father by beating him to death with a bat last November, in Florida. They received seven to eight years in prison. Next, Lionel Tate, 14, beat to death a six-year old and he got a life sentence. Then, the last story, Nathaniel Brazill, 14, got twenty-eight years for killing his middle-school teacher. The rest of the article continues in saying that possibly the cause of them doing this is a combination of bad genes and a bad environment. Right... I dont to an extent agree with the whole bad childhood to bad adulthood thing, but bad genes, no. Genes had nothing to do with killing someone else. Even if your great uncle killed someone doesnt not mean your going to do it too. I think that parents are just trying to find an excuse to blame all of the boys behavior on. What I also dont understand is why they didnt all receive the same punishment? They each killed someone, why would their punishments alter so greatly? I think that its absolutely terrible what these boys did. Even though they are teenagers, they may not have known that what they were going to do would result in death. What I mean is that I dont think that what they did was intentional, but still very severe. None of them should receive a life sentence, their just kids; they still have yet to finish learning right from wrong and common sense. The courts really should have considered this, and paid special attention to it. Im not saying that they shouldnt be punished, but they ought to have special circumstances. The kids should have gotten four years (until they turn eighteen) then they should have received therapy and probation, so that someone can help them and monitor them. It will help them to hopefully become stable adul...

11 Adorable Dogs That Are Aggressively Enjoying Summer

11 Adorable Dogs That Are Aggressively Enjoying Summer With summer officially here,  it’s time to kick back and let all the stress and worries of the world vanish. However, the reality is it’s not always easy to forget about our problems. Because we’re only human, our minds tend to fixate on our worries and stresses. But that’s where man’s best friend comes in. We’ve compiled a list of 11 adorable dogs that can help remind us that summer is meant to be enjoyed to its fullest. 1. Ever used your friend as a surf board?2. Michael Phelps might have some competitionSource: [The Huffington Post]3. Swimming with dolphins makes you cooler than 99% of people4.  This dog is a straight up savage5. How about jumping off of a freaking elephant6. What’s better than swimming with dolphins? How about riding a dolphin7. Go big or go home8. Underwater Frisbee  9. Can’t enjoy the summer fully without the help of your friends10. Sometimes it’s the simple things that bring you pure happines s11. And last but not least†¦slow mo’ CORGI WATER SLIDE!Source:[Giphy]

Communiction Theories Essay Example | Topics and Well Written Essays - 250 words - 4

Communiction Theories - Essay Example For example, the phrase â€Å"Where are you going†, without the question mark will be read flatly whereas, when written in the form, â€Å"Where are you going?†; there is an indication that the speaker should have a falling pitch. Moreover, the importance of punctuation marks are seen in the meanings relayed in the sentences. For instance, â€Å"They are Grants sisters† and â€Å"They are Grant’s sisters† imply different meanings where the former presents two probable corrections. First, it may be considered that the writer missed a word and can be corrected as â€Å"They are the Grants sisters† meaning, they are the sisters from the Grants family. Secondly, it could be edited to form the second sentence with the apostrophe, distinctly stating that they are the sisters of Grant. It is vital not only to place the punctuation marks on the right places but also to use the correct punctuation mark because they can change the tone of a sentence which consequently will change the meaning of the sentence. â€Å"You are good.†, is a statement. â€Å"You are good!†, indicates an excited feeling towards the person being appreciated. â€Å"You are good?†, poses a challeng ing tone to the person being referred to regarding goodness. These few examples show how punctuation marks affect communication so much that students and professionals alike are drawn to the study of

Marketing Essay Example | Topics and Well Written Essays - 750 words - 2

Marketing - Essay Example The cost for a normal unit is only $349 and the buyer sees an instant saving of both time and money. Most women recoup the cost of the IMA within a year. When introduced, the IMA was not advertised or placed in retail locations. The promotional tool used was a social-networking epidemic campaign that grew out of the â€Å"Maven-Connector-Salesman† theory first proposed at the turn of the century by Malcolm Gladwell in his book â€Å"The Tipping Point.† (Gladwell) Mavens in the area of beauty were first identified and then carefully introduced to important connectors to establish the network focus points. It was believed that personification of the product (Emma) was a key to selling to women and so â€Å"Emma† was given a personal webpage. In the beginning, â€Å"she† was present only to establish a presence, personify the product and offer a brand identity. A simple form for ordering was the only indication that the product was available. The personificat ion of the product was the third point of the strategy and a careful search had been made to find the perfect saleswoman who would personify the IMA and become Emma. Emma became the face of, and personified, the brand. Mavens were identified with carefully placed Maven-traps and the Connectors and salesmen were identified by genetic algorithm driven social networking spiders. A careful social engineering campaign was launched to develop relationships with Mavens and introducing them to Connectors. This was accomplished by one team and another team focused on developing relationships between Connectors and Salesmen. While the preparations for product launch were under way, production was working out the bugs in the manufacturing and support division. When the marketing team felt the network was ready to start the campaign, Mavens were provided with IMA’s to test in order to get their opinion. They were cautioned that the product was still in the early stages of production and were cautioned to only discuss it with close friends or if asked about it. Connectors who had been previously introduced to Mavens were quietly told about this new and revolutionary product, that it was in limited production and the company was keeping it quiet. The Connectors consulted their Mavens, received confirmation and validation and began telling their friends, some of whom were the Salesmen the team had identified. This caused an underground word-of-mouth campaign within social networks that generated an exponential demand with no advertising cost. The oversupply of childbearing age women as compared to men and the difficulty of women in finding a mate resulted in the desire of women to have a â€Å"secret weapon† that would give them an advantage over other women. The ability of a woman to put on, repair or rapidly change her makeup was noticeable and caused curiosity. Most women were in the workforce and their social lives revolved around their free time away from work. Women discovered a small change in their wardrobe and a change of makeup meant they could practically change personalities during a 45-minute lunch-break and be

Personal Ethical Dilemma Essay Example for Free

Personal Ethical Dilemma Essay An international food party was conducted, during my sojourn in Japan as an exchange student. Since, I was the chairperson of the Korean language club; I ventured to prepare cheyookbogeum or Korean food for this party. I endeavored to do so only after consulting with the other members of the club and eliciting their opinion. Due to close collaboration between the club members, the venture depicted remarkable progress. During the course of preparing the food, I was constrained to decide whether to add MSG to the food. I had to undergo quite a bit of consternation regarding this decision, the party as such, was not all that big and this made me opt for the easy way out. However, I was not spared from having to scrutinize the situation precisely. The primary issue that I had to take into consideration was that addition of MSG to the food would improve its flavor and this would result in a larger number of people buying it. This would bring about a natural increase in profits, which would enable me to donate more money and provide incentives to the members who were making preparations for the party. Unfortunately, MSG does not promote good health and its prolonged use consumption could prove deleterious. In addition, if consumers came to know about having consumed MSG at a later date, they might develop a dislike for the food, which could even lead to their abstention from such food. Thus, by avoiding the addition of MSG, I would be behaving in an ethical manner, as I would have exhibited greater concern for the health of the consumer. Nevertheless, I could refrain from adding the MSG and promote the food as being prepared from solely fresh ingredients. Since, the flavor would not be all that appealing to the consumers; it would be difficult to realize profits. All the same, this food could be promoted as health food and then there might be a chance of making greater profits. All said and done, this issue was not of sufficient significance to affect the community. However, it provided me with an opportunity to adopt not only the perspective of a consumer but also that of a representative of the company. Moreover, I learned that one should take into account, long term perspectives, while taking decisions.

Theatre-In-Education :: Drama

Theatre-In-Education The theatre education industry/movement has seen some rapid changes since its initial developments and establishment in the 1960’s. However its origins mainly lie in the early years of the last century. It was the initial establishment of companies such as Bertha Waddell’s in Scotland and Esme Church’s in the north of England that thoroughly established the main roots of TIE. Mainly the initial aims of these companies was to stimulate, educate and inform young people through encouraging them to participate in enjoyable and imaginary based theatre programmes. Despite early attempts in Britain in the mid 1930’s, where a Glasgow Director of education allowed the Bertha Waddell’s company to perform in junior schools within school time, the majority of the advances within the movement came after World War Two. Due to the nature and after-effects of the time, many post war Education Authorities felt the need to sponsor drama and live theatre companies to aid in their areas learning processes. One could perhaps say that due to the sheer devastation of the war many education authorities felt that through the use of drama therapy and role play style interaction that students would be able to address their true anxieties and would therefore have a more rewarding time in post war school. Around this time parallel groups were beginning to form in Birmingham and London. One of the pioneers of these types of groups was Brian Way. Having established his own theatre-in-education company in the late 1940’s, Brain established his companies aims as being, to assist teachers in all types of schools with methods of approach to drama in education. This company began to be at the forefront of schools early experiments, linking children, their education and theatre. This expanded further and as it progressed throughout England was mainly made up of amateur theatre groups consisting of largely teachers who aimed to introduce theatre to children. However, the main expansion of TIE came when a number of professional theatre companies began the notion of creating these experiences and took them into schools. Towards the end of the 1960’s the TIE movement was given a dynamic push in the right direction. This was largely due to the new style of teaching and curriculum delivery that was being implemented across Britain. The ‘Plowden Report’ gave numerous advice on the delivery of the school curriculum and a new style of â€Å"problem-solving† to teach the syllabus was adopted throughout many primary schools. This new â€Å"problem-solving† style of teaching allowed TIE to flourish, as theatre could be used within schools to give examples of how to successfully problem solve. This largely was done in the style of role play situations and stemmed mainly from the teaching of alternative Theatre-In-Education :: Drama Theatre-In-Education The theatre education industry/movement has seen some rapid changes since its initial developments and establishment in the 1960’s. However its origins mainly lie in the early years of the last century. It was the initial establishment of companies such as Bertha Waddell’s in Scotland and Esme Church’s in the north of England that thoroughly established the main roots of TIE. Mainly the initial aims of these companies was to stimulate, educate and inform young people through encouraging them to participate in enjoyable and imaginary based theatre programmes. Despite early attempts in Britain in the mid 1930’s, where a Glasgow Director of education allowed the Bertha Waddell’s company to perform in junior schools within school time, the majority of the advances within the movement came after World War Two. Due to the nature and after-effects of the time, many post war Education Authorities felt the need to sponsor drama and live theatre companies to aid in their areas learning processes. One could perhaps say that due to the sheer devastation of the war many education authorities felt that through the use of drama therapy and role play style interaction that students would be able to address their true anxieties and would therefore have a more rewarding time in post war school. Around this time parallel groups were beginning to form in Birmingham and London. One of the pioneers of these types of groups was Brian Way. Having established his own theatre-in-education company in the late 1940’s, Brain established his companies aims as being, to assist teachers in all types of schools with methods of approach to drama in education. This company began to be at the forefront of schools early experiments, linking children, their education and theatre. This expanded further and as it progressed throughout England was mainly made up of amateur theatre groups consisting of largely teachers who aimed to introduce theatre to children. However, the main expansion of TIE came when a number of professional theatre companies began the notion of creating these experiences and took them into schools. Towards the end of the 1960’s the TIE movement was given a dynamic push in the right direction. This was largely due to the new style of teaching and curriculum delivery that was being implemented across Britain. The ‘Plowden Report’ gave numerous advice on the delivery of the school curriculum and a new style of â€Å"problem-solving† to teach the syllabus was adopted throughout many primary schools. This new â€Å"problem-solving† style of teaching allowed TIE to flourish, as theatre could be used within schools to give examples of how to successfully problem solve. This largely was done in the style of role play situations and stemmed mainly from the teaching of alternative

Venezuela

There have been many current events that have violated human rights, one of them is that Venezuela is suffering from lack of food and medicine they are given and their leader isn't doing anything about this but other leaders are trying to help out Venezuela , there are many things that are being done in order to Prevent future events like this, because this can't start happening around the world, Colombia, Cuba, and Argentina are already starting to have problems like this and this could get out of control. Venezuela use to be one the the wealthiest countries until the 19th century, that's when they started to have economic and political crisis. Venezuela's president, Nicolas Maduro is denying the fact that Venezuela people are staring and not having access to good health care. Many people are starving and others are in the hospital, and not having enough medicine for everyone because the hospitals are getting filled with injured people. Since the hospital doesn't have enough supplies for everyone they ask patients to bring their own medicine and which most patients can't afford. According to † Venezuela's health care crisis † the video states that even when their own patients bring in their own medicine, they are stolen inside the hospital.This Hospital use to have staff 24/7 working on surgerys and helping other patients while now there are people that have been waiting to have surgery for days. The Violation of the Universal Declaration of Human Rights is Article 7 which is â€Å"You have the right to be treated by the law in the same way as everyone else.Everyone has the right protection against violation of their human rights† and Article 8 â€Å"If your rights under law are violated , you have the right to see justice done in court or tribunal.† This is saying that every person in Venezuela should be treated the same and have the same health care. People in venezuela are dying and starving because of the lack of food and medicine and health care they are given. According to CNN, this crisis that is happening in Venezuela had started around 2015 where people were having less than one meal a day. It's sad to see that newborns are being put in cardboard boxes after their mother give birth. According to FP people have been use to having one meal a day while others are hunting for dogs pigeons and cats. People In Latin America would feel rich with just one dollar or maybe some clean water while people here in America are wasting food and aren't grateful for one dollar. This rich Country is suffering because of one person which is their leader Nicolas Maduro. We can start helping Venezuela by just donating one dollar, because that would mean a lot to them. Donald Trump is also helping out with this situation.According to U.S.NEWS president Donald Trump he states that he promises â€Å"strong and swift economic actions† to counter Maduro's antidemocratic measures.† What Donald Trump is doing is he is restricting the revenue that Nicolas Maduro planned and benefit from oils form the United States. In Conclusion, Venezuela is struggling in food and health care because of their bad Leader Nicolas Maduro. People are dying faster and families are starving because they don't have food. This is a huge crisis, this was one of the wealthiest countries but now is the one leaving in poverty, people are eating pets and birds which is not usual. President Donald Trump and other leaders in Latin America for example Mexico they are trying their best to help out venezuela because everyone is supposed to be treated the same way, and in a way people in America can be helping out by donating one dollar which to them means a lot .

Business Gone Green Ethical Reasoning Assignment Essay

AB0603 Business Gone Green Ethical Reasoning Assignment Summary Page| Your name: Chia Xinying| Your Instructor: Dr. Josephine Lang| Seminar Group: 01 Word Count: 1095| Briefly lay out, in bulleted-form in the space provided within this page (i.e., do not elaborate), the content of your write-up in addressing the various criteria in the ethical reasoning rubric.| Criteria| Your points| 1. Specify the ethical issue identified| * Edited women from their Saudi Arabia’s catalogue * Goes against Ikea Group and Sweden’s values * Reflects the pervasive ethical business challenge faced * Further ethical implications such as cultural imperialism| 2. Issue construction: Theoretical perspectives used to elaborate on the issue| * Consequentialism – Ethical Egoism: Self interest to garner business support justified * Consequentialism – Utilitarianism: Went against view of majority; unjustified * Deontology –Kantianism: In accordance to moral rules of Saudi Arabia, against principle moral of rights * The Conventional Approach: Follows conventional Saudi Arabia’s advertising; justified| 3. Issue construction: Uncertainties inherent in the issue| * Business ethics and corporate social responsibility- search for universal values for international commercial behaviour * Cultural Imperialism – Infringement of Islam values- Westerners criticize what they do not understand, it might not be right to criticize Ikea’s behaviour * Intent of altering Saudi’s Catalogue – intent remains unknown| 4. Explanation & justification: Effects on key stakeholders| * Ikea as a corporation & its employees- negative repercussions on its reputation and credibility thus imperative for the company to adopt an international guideline * Ikea’s local and global customers- many Swedes were offended by Ikea’s decision * Swedish government – have portrayed Sweden as being gender unequal| 5. Conclusion: Values, synthesis, and trade offs| * Important that Ikea stands by its values in all circumstances * In order to send the correct message to its consum ers target * Corporate  red light to Ikea to take cultural marketing issues more seriously * Act in the interest of its stakeholders as it serves an indirect representation. * How to reconcile localization with a universal ethics code, however, will remain a challenge for Ikea as well as other corporations.| Checklist | 1. Summary page ____ 2. 900 to 1100 Words Essay ___ 3. List of References ____ | 4. Signed Declaration of Academic Integrity _____ 5. Self-assessed Ethical Reasoning Rubric ______| NANYANG BUSINESS SCHOOL AB0603 – Business Gone Green Ethical Reasoning Assignment 1095 words (excluding headers, sub-headers and citations) Name: Chia Xinying Student Matriculation No.: U1110173A Instructor: Dr Josephine Lang Definition of the Ethical issue Ikea, the international furniture company, edited women from their Saudi Arabia’s catalogue. This action is deemed ethically inappropriate, as it seems to support gender inequality, which goes against Ikea Group and Sweden’s values. (Quinn, 2012) Some may argue that Ikea was submitting to pressure from the conservative Islamic state while others say that Ikea was just respecting and being understanding towards Saudi Arabia’s cultural standards. This media coverage aptly reflects the pervasive ethical business challenge faced by globalized companies, where it is difficult to find a balance between international commercial behaviour and localization of marketing communications. Moreover, this issue could lead to further ethical implications such as cultural imperialism, which will be discussed further. Theoretical Perspectives to Elaborate on the Issue 1) Principles approach (a) Consequentialism – Ethical Egoism Under the egoism approach, Ikea’s decision is justifiable as the move to satisfy Saudi monarchy’s gender segregation rules (Kayyem, 2012) could be seen as an act of self-interest to garner business support in a male-dominated society. On the other hand, Ikea may have also thought that it is an ethical action to be sensitive to women’s rights in Saudi Arabia and conform to them. (b) Consequentialism – Utilitarianism On the basis that following the view of the majority will produce the best consequence, Ikea’s action is unjustifiable as its action is against the values of Ikea, Sweden and even United Nations (United Nations Millennium Goals). Ikea’s act has thus garnered many bad press and negative reaction from the general public. It has also worsened its own brand image and reputation in the globalized economy. (c) Deontology -Kantianism Ikea’s actions are in accordance to moral rules dictated by the Sharia council as women’s rights in Saudi Arabia is largely influenced and defined by Islam and tribal customs. However, this conflicts with the moral principle of rights stating that, â€Å" All human beings are born free and equal in dignity and rights.† (Article 1 of the Universal Declaration of Human Rights) 2) The Conventional Approach In this final approach, the justification of an act depends on the prevailing norms of the society. In Saudi’s advertisements, women only appear infrequently. (Quinn, 2012) It is not unusual to see censors blacking out many parts of a women’s body in imported magazines. Thus Ikea’s actions will be deemed acceptable to the conventional approach of advertisements in Saudi Arabia. From the different theoretical perspectives above, it clear that the moral rules and principles that Saudi Arabia follows is different from the rest of the world. Thus it really boils down to which values do Ikea chooses to uphold. Uncertainties Inherent in the Issue (a) Business ethics and corporate social responsibility  Being a globalized business, Ikea will be constantly dealing with business ethics issue such as the search for universal values for international commercial behaviour. For example, when you adapt your business practices to the country’s customs, cultural values and legal requirements, it might be seen as unacceptable in your home markets. (Baker, 2012) Vice versa, if Ikea were to release an unaltered version of the catalogues in Saudi Arabia, would there be a backlash in the Muslim community? This business uncertainty remains a challenge to international companies. (b) Cultural Imperialism – Infringement of Islam values Furthermore, there are many misconceptions in the West about women’s life in Saudi Arabia (NAFJAN, 2012). Western critics towards women rights in Saudi has â€Å"failed to understand the uniqueness of Saudi Society†(Zoepf, 2010) and thus should not inflict western values or lifestyles on the Saudi Arabians said journalist Maha Akeei, a frequent critic of Saudi’s patriarchal customs. (Hiel, 2007) Since Westerners criticize what they do not understand, it might not be right to criticize Ikea’s behaviour when Ikea is being sensitive to their culture. (c) Intent of altering Saudi’s Catalogue While the reason why Ikea decided to steer away from their progressive Swedish values at home is unclear, it is difficult to ascertain whether the issue was ethical as mentioned earlier. Effects on key stakeholders (a) Ikea as a corporation & its employees Ikea has always been a brand conscious company who has an image  that cares about sustainability and its moral values. The company is named one of the ‘World’s Most Ethical Companies’ for the fourth consecutive year in 2010. (PRNewswire, 2010) However, the fact that the company could betray the company’s values at the drop of a hat, have disappointed many of its customers. Even though Ikea was quick to apologise, its actions already has negative repercussions on its reputation and credibility. (Knowledge@Wharton, 2012) Therefore, it is imperative for the company to adopt an international guideline for its employees to follow to better deal with such dilemmas in the future. The company continued: â€Å"We are now reviewing our routines to safeguard a correct content presentation from a values point of view in the different versions of the IKEA Catalogue worldwide.† (Quinn, 2012) (b) Ikea’s local and global customers Moreover, many Swedes were offended by Ikea’s decision, believing that the deletion of women from the Saudi catalogue portrayed their country as being â€Å"gender unequal.†(Vasic, 2012) Global customers who are supporters of women’s rights will also think less of Ikea and be less loyal towards Ikea. (c) Swedish government Even though Ikea is a private company, it inevitably projects an image of Sweden around the world. (Swedish equality minister Nyamko Sabuni, CBC News, 2012) An article of the Swedish Institute also further substantiates that â€Å"Ikea is doing more for the image of Sweden than all governmental efforts† (Wà ¤stberg, O., 2009). As mentioned, Ikea’s decision might have portrayed Sweden as being gender unequal, thus it is important for Ikea to uphold Sweden’s image, as it is a corporate representation of the country. In all, Ikea’s reputation has taken a toll and should operate with the right values expected from its customers. Conclusion Based on the ethical theories of egoism, conventional approach and moral rules in Saudi Arabia, Ikea’s actions are deemed ethical while based on utilitarianism and principles of rights, their actions are deemed  unethical. While one can never satisfy everyone, it is important that Ikea stands by its values in all circumstances, (i.e. sent the original Swedish version of the catalogue to Saudi Arabia) especially when it involves a violation of human rights, (Knowledge@Wharton, 2012) to send the correct message to its consumers target. While there might be nuances of cultural imperialism when different stakeholders criticize Ikea’s actions, it once again boils down to understanding both cultures fully before making a stand. To recapitulate, through globalization and communications revolution, it is inevitable for companies to face ethical and cultural conflicts. Ikea reflects the realistic marketing choices confronting many globalized companies around the world, with the companies not hesitating to localize their marketing communications though it is against the company’s code of conduct. While Ikea’s motive remains unknown, it has apologised nonetheless. This lesson learnt serves as a corporate red light to Ikea to take cultural marketing issues more seriously and to act in the interest of its stakeholders as it serves an indirect representation. Also, exactly how to reconcile localization with a universal ethics code, however, will remain a challenge for Ikea as well as other corporations. References: Quinn, B. (2012). Ikea apologises over removal of women from Saudi Arabia catalogue. The Guardian: http://www.guardian.co.uk/world/2012/oct/02/ikea-apologises-removing-women-saudi-arabia-catalogue United Nation. (2010) United Nations Millennium Goals http://www.un.org/millenniumgoals/ United Nations (2010) The Universal Declaration of Human Rights, Article 1 http://www.un.org/en/documents/udhr/index.shtml Baker (2012) IKEA’s Saudi catalogue apology – right and wrong http://www.mallenbaker.net/csr/post.php?id=453 Zoepf, Katherine (2010). â€Å"Talk of Women’s Rights Divides Saudi Arabia†. The New York Times. http://www.nytimes.com/2010/06/01/world/middleeast/01iht-saudi.html?pagewanted=1&src=me&_r=0 Hiel, Betsy (2007). â€Å"Dhahran women push the veil aside†. Pittsburgh Tribune-Review. Retrieved 19 September 2010. http://triblive.com/x/pittsburghtrib/news/middleeastreports/s_507462.html PRNewswire ( 2010) IKEA Named as One of the ‘World’s Most Ethical Companies’ for Fourth Consecutive Year in 2010 http://www.prnewswire.com/news-releases/ikea-named-as-one-of-the-worlds-most-ethical-companies-for-fourth-consecutive-year-in-2010-89384407.html Arabic Knowledge@Wharton. (2012, October 16). Missing the Picture: IKEA’s Women-free Catalogue in Saudi Arabia Fails to Protect Company Values and Reputation. Retrieved from Arabic Knowledge@Wharton: http://knowledge.wharton.upenn.edu/arabic/article.cfm?articleid=2880 Vasic 2012 Ikea Erases Women From Saudi Arabian Catalogue http://blogs.ubc.ca/ninavasic/2012/10/02/15/ Swedish equality minister Nyamko Sabuni, CBC News, 2012 Ikea regrets editing women out of Saudi cataloguehttp://www.cbc.ca/news/world/story/2012/10/01/ikea-saudi-catalogue-controversy.html Wà ¤stberg, O.(2009) Branding Sweden & Ikea http://www.placemarketing.nl/countrybranding/branding-sweden-ikea/ Declaration of Academic Integrity Declaration of Academic Integrity Please sign (for hard copy submissions) or put a tick in the box (for online submissions) to indicate that you have read and accepted the following statements. Your assignment will not be accepted without this declaration ————————————————- ————————————————- I confirm that: ————————————————- I have read and understood the University’s Shared Values & Honour Code, including the information on practices concerning the academic integrity (given in http://academicintegrity.ntu.edu.sg/a-guide-to-academic-integrity/) and that in the attached coursework submission I have worked within its expectations. ————————————————- I am aware that failure to act in accordance with the University’s Shared Values & Honour Code may lead to the imposition of penalties which may include the requirement to revise and resubmit an assignment, receiving a lower grade, or receiving an F grade for the assignment; suspension from the University or termination of my candidature. ————————————————- I consent to the University copying and distributing any or all of my work in any form and using third parties to verify whether my work contains plagiarised material, and for quality assurance purposes. ☑ I have read and accept the above. If you require any further guidance about academic integrity, please talk to your profess or refer to http://academicintegrity.ntu.edu.sg Course title: Business Gone Green Course Code: AB0603 Assignment: Ethical Reasoning I, Chia Xinying, declare that the work which I am submitting is original and that I have made proper referencing and citations (where appropriate and required). Chia Xinying 10th March 2013 NameDate Signature AB 0603 Business Gone Green Ethical Reasoning Rubric ISSUE DEFINITION: Describes the Issue of the Situation| Weak| Defines the issue either too narrowly or too broadly with embedded personal biases| Average| Defines the explicit issue appropriately and impartially| Professional| Defines the issue holistically and impartially with logical elaboration| | Weak Average Professional____________________________ 1 2 3| ISSUE CONSTRUCTION : Identifies Alternative Theoretical Perspectives| Weak| Identifies only one theoretical perspective with scant elaboration| Average| Identifies only two theoretical perspectives with some elaboration | Professional| Identifies numerous pertinent theoretical perspectives with good elaboration| | Weak Average Professional____________________________ 1 2 3| ISSUE CONSTRUCTION: Identifies and Elaborates on Uncertainties| Weak| Unable to identify uncertainties inherent in the ethical situation| Average| Identifies only a few uncertainties inherent in the situation with inadequate elaboration| Professional| Incorporates a comprehensive understanding of uncertainties with logical arguments| | Weak Average Professional_____________________________ 1 2 3| EXPLANATION AND JUSTIFICATION: Discusses Effects on Key Stakeholders| Weak| Does not directly describe effects of issue on key stakeholders | Average| Provides little or only superficial discussion of effects of issue on key stakeholders | Professional| Identifies the key stakeholders and addresses their interests and concerns holistically with evidentiary support| | Weak Average Professional_____________________________ 1 2 3| CONCLUSION: Clarifies Values, Synthesis and Trade-offs| Weak| Does not discuss the issue holistically and does not explain how various factors were weighed in arriving at a conclusion| Average| Discuss the issue within a narrow context and provides inadequate evaluation of alternatives and weighing of factors | Professional| Provides a holistic discussion of the issue, reconciles conflicting values/interests, and justifies trade-offs made in reaching a conclusion| | Weak Average Professional_____________________________ 1 2 3| Sources: (a) Wolcott, Susan k., (2005). Colloquium on Change in Accounting Education, October 28, 2005. (b) Sonenshein, Scott. (2007) The role of construction, intuition and justification in responding to ethical issues at work: the sensemaking-intuition model. Academy of Management Review, Vol. 32, No.4, pp. 1022-1040.

Free Essays on A Sociological Approach To Religion

Religion: A Sociological Approach What is religion? â€Å"That’s easy,† I thought. Then I could not come up with an answer. For the answer I turn to my Webster’s Random House New Collegiate Dictionary only to find: â€Å"religion (ri lij’en), n. 1. A set of beliefs concerning the cause, nature and purpose of the universe, esp. when considered as the creation of a superhuman agency or agencies, usu. involving devotional and ritual observances, and often containing a moral code for conduct of human affairs. 2. A specific fundamental set of beliefs and practices generally agreed upon by a number of persons or sects: the Christian religion. 3. The body of persons adhering to a particular set of beliefs and practices: a world council of religions. 4. The life or state of a monk, nun, etc: to enter a religion. 5. The practice of religious beliefs: ritual observance of faith. 6. Something a person believes in and follows devotedly. 7. Archaic. Strict faithfulness: devotion.† Simply stated religion is a set of beliefs, morals, or observances. Sociologists have studied religion and its effects on people. Sociologists hope to gain a better understanding of the need for religion in communities and singular lives. The functionalist perspective, the symbolic interationist perspective, and the conflict perspective can be applied to religion. Religion can be Christianity, Catholicism, Islam, Buddhism, Wicca, or Greek mythology to name a few. Emile Durkeim studied a great deal on religion. He wrote a book that identified the components of a religion. This task seems impossible in a religiously divers society. All religions separate the sacred from the profane or secular. Durkeim in, The Elementary Forms of Religious Life outlined this distinction. He also noted that people generally congregate and form a community to practice their religion. Religion is composed of a belief structure (totem), sacred practice (ceremony), and a... Free Essays on A Sociological Approach To Religion Free Essays on A Sociological Approach To Religion Religion: A Sociological Approach What is religion? â€Å"That’s easy,† I thought. Then I could not come up with an answer. For the answer I turn to my Webster’s Random House New Collegiate Dictionary only to find: â€Å"religion (ri lij’en), n. 1. A set of beliefs concerning the cause, nature and purpose of the universe, esp. when considered as the creation of a superhuman agency or agencies, usu. involving devotional and ritual observances, and often containing a moral code for conduct of human affairs. 2. A specific fundamental set of beliefs and practices generally agreed upon by a number of persons or sects: the Christian religion. 3. The body of persons adhering to a particular set of beliefs and practices: a world council of religions. 4. The life or state of a monk, nun, etc: to enter a religion. 5. The practice of religious beliefs: ritual observance of faith. 6. Something a person believes in and follows devotedly. 7. Archaic. Strict faithfulness: devotion.† Simply stated religion is a set of beliefs, morals, or observances. Sociologists have studied religion and its effects on people. Sociologists hope to gain a better understanding of the need for religion in communities and singular lives. The functionalist perspective, the symbolic interationist perspective, and the conflict perspective can be applied to religion. Religion can be Christianity, Catholicism, Islam, Buddhism, Wicca, or Greek mythology to name a few. Emile Durkeim studied a great deal on religion. He wrote a book that identified the components of a religion. This task seems impossible in a religiously divers society. All religions separate the sacred from the profane or secular. Durkeim in, The Elementary Forms of Religious Life outlined this distinction. He also noted that people generally congregate and form a community to practice their religion. Religion is composed of a belief structure (totem), sacred practice (ceremony), and a...

How To Use The Best Content Types To Reach Your Audience

How To Use The Best Content Types To Reach Your Audience When I go shopping, nothing frustrates me more than a â€Å"one size fits all† label. It never does. At least the â€Å"one size fits most† is a bit more honest, but still. The caps are too small, the gloves too long, the flip-flops are a travel hazard. Just no. Yet content marketers apply the dreaded â€Å"one size fits all† label to pretty much all that they make. It’s tough to get away from that if you don’t have a team of people helping you create all kinds of â€Å"sizes† of content. Solo bloggers are working hard enough just trying to blog, much less make content in a variety of forms. So let’s take a two-pronged approach: understanding the core content types, and understanding how people learn. With the launch of s new ability to not only plan your blog and social media content, but  now a lot more content types using your all-in-one marketing calendar, now is a great time to learn all about this. Let’s take a look at the most effective content types, and then figure out which â€Å"size† fits your audience the best. How To Connect The Best Content Types With Your Readers Learning Styles via @JulieNeidlinger The Most Effective Content Types Defining content types is not easy. Some content marketers use the phrase to talk about way a piece of content is written, while others use the phrase to talk about the format the content takes. In this post, I’m working with the latter approach, breaking it down to the four content types: graphics, video, downloads, and articles. 1. Visual graphics. Bold truth:  Even if you’re not a die-hard visual learner...visuals still work on you. Even if for no other reason than it’s easier to watch and feel than read and decipher. Most people would rather watch the movie than read the book. Whether it’s a meme, photo, illustration or infographic, the data is clear: Our brains love visuals. So for this reason, and the fact that social networks have all built themselves to handle images, visuals are the top content type. You could make a brand viable on visuals alone (e.g. Pinterest, Instagram). Must Read: How To Make The Best Blog Graphics For Non-Designers How To Design The Best Blog Graphics With Free Tools And Design Theory 2. Videos. Videos may be  a tough content type to get you or the team excited about, because they aren’t that easy to make. A poorly made video is dangerously close to being worse than having no video at all. And yet, despite all of you fellow wordsmiths out there (like me) who love the written word more than anything, the stats in support of video are pretty hard to argue: Videos increase people’s understanding of your product or service by 74%. YouTube is the number two search engine in the world. A third of all online activity is spent watching video. The average Internet user is exposed to an average of 32.2 videos in a  month. Every day, 100 million Internet users watch an online video. 50% of users watch business-related videos on YouTube once a week. 75% of users visit the marketer’s website after viewing a video. 75% of executives watch work-related videos on business websites at least once a week. An average user spends 16 minutes and 49 seconds watching online video ads every month. 80% of Internet users remember the video ads they watch online. That’s just 10  of 25 mind-blowing stats from Digital Sherpa about video potential that will either make you cry if you’re unprepared for video creation, or jumpstart your interest if you’ve let them lag a bit. Must Read: 5 Different Content Types That Will Help You Save Time Blogging (check out the section on making videos) 3. Ebooks and downloads. Ebooks (and other free downloads) are that beloved carrot that we use to collect email addresses for our ever-growing email list. The ebook is the portable piece of content that the reader can take with them when they aren’t on your blog. Readers who are also content marketers are always building their own library of resources because, let’s face it, we’re all in a bit of a desperate race to find something to write and talk about every day. As I said before, everything is derivative, and that’s OK. Ebooks are popular for people looking for inspiration for their own content. But ebooks are also popular for people who just like to...read. I’d encourage you to make your ebooks available beyond just your email sign up or landing page. Consider putting them where people go to buy and download ebooks for ebooks sake (i.e. Amazon, iTunes, Scribd, etc.). Most content marketers are sold on ebooks as a carrot for growing the email list, but they aren’t thinking beyond the realm of their own site. Ebooks can get your brand out there just like a best-selling author. Must Read: 17 Apps To Help You Make Ebooks That Get Noticed 4. Articles. Articles are blog posts, long social media posts, interviews- anything that is longer, written content found on your content properties. These are the pieces of content that bring people to your website, the search engine honeypot. Like visual content, articles have a wide range of approaches. They might be short form, long form, lists, narrative, outline, interview- the only limits on what you create with the article content type is what limits you as a writer, and where you will be publishing. Must Read: 10 Easy Blog Post Ideas To Fill Your Editorial Calendar It Matters How Your Audience Learns We all learn differently. That’s why that one-size-fits-all approach fails. Some of us want to hear, some of us want to read, some of us want a picture- we’re looking for a different hook. How we learn plays into how your audience prefers to consume content, and ultimately, if they will remember it. Understanding how readers learn will help you find the most effective content types to get your brand’s story to resonate. The seven learning styles are generally thought to be visual, aural, verbal, physical, logical, social, and solitary. Some of these don’t directly apply to the content you’ll be creating, so let’s package them up into something a bit more portable than a list of seven. Test different content types to discover how your audience learns. Build on that understanding.1. Visual learners. Visual learning is known as spatial learning. Visual learners need to see your data, your theory, or your story spelled out in imagery. They want to associate feelings with the photos you provide. They will remember an article better because of the graphic that topped it. Visual learners like whiteboards. They prefer to diagram and map out the idea they are discussing, because they see things as spatial and related. The are pleased when they see Venn diagrams or flowcharts. They brainstorm with mind maps. Content types that work well include: Infographics Videos (videos, along with podcasts, can also tap into the aural aspect of learning for those who prefer to listen to content). Maps Timelines Charts and graphs Photos and illustrations Slide decks Memes 2. Number crunchers. Number crunchers are logical beasts, preferring that you provide them with facts and data and let them draw their own conclusions. They are quick to pick out patterns and form connections between data. They love content that provides a systematic way to solve a problem that they can apply in their own situation. They like organization, lists, tied up conclusions, and the use of words like â€Å"template† or â€Å"data-driven solution† are an immediate attraction. Content types that work well include: Charts and graphs Infographics Case studies Webinars Sharing behind-the-scenes data (e.g. A/B test results) Research Guides White papers 3. Text lovers. Some of us love the written word. Sure, we love a helpful graphic or chart now and then to assist in visualizing some concept, but word pictures do a better job than actual pictures will, in the long run. A great metaphor or simile, or the perfect analogy- those kinds of word pictures will help us understand your brand much better than a pie chart. The trick here, of course, is that many content marketers love to express themselves verbally (that’s why they blog), but their audience may not always learn verbally. Content types that work well include: Long-form blog posts Ebooks White papers Guides Slide decks with words Story and narrative Serial content Graphics with words 4. Social learners. Some people learn best when there are other people involved. They want to surround themselves with a group, thriving off of feedback. This is the social learner. The social learner is especially fond of linking and name-dropping, and it makes sense that these learners are drawn to content marketing. Why? Content marketers rely heavily on each other. They write blog posts and share content that others have created, quoting and referencing the findings and ideas put forth by others. It is very much a group activity, which helps your brand. When your brand story is told secondhand, it gains authority in a kind of second generation format. It is given validity not only because you wrote it, but because someone else believed it enough to share or base their own content on it. Social learners receive curated and ultra-linked or ultra-discussed content well- anything that makes people a part of the content. Content types that work well include: Interviews Case studies Webinars List posts (collected links, resources, quotes, or responses to a singular question) Surveys Opinions (inspires discussion!) User-generated content (e.g. #CoChat) The Perfect Mix: Content Types And Learning Styles So how do we wrap this up, this crazy mix of content types and learning styles? No single audience is going to be made up of just one type of learning style. There are going to be many preferences at work, sometimes a mix of more than one. Here's how to connect different content types with different learning styles. #contentmarketing1. Content types are flexible. When you compare the lists in each learning style with the list of the most popular content types, you see some of those types popping up in multiple learning styles. There is no one content type reserved for one particular learning style. That’s a relief. 2. Content starts small and branches out. What you don’t do is create a single piece of content and load it up with everything for every learning type. That won’t work for anyone. The best approach is to think of your content as if it were a flower seed, with the potential to have various stages until full bloom. Let’s say that the seed is like a blog post. It is your base content. You will probably add fertilizer to that seed by including visual images in it, because even if people don’t learn visually, they appreciate a picture or two (remember, visual content is #1). The seed gets watered when you share it on social media. At that point, it starts to grow in the direction of the sun (your audience). The stem branches out from that original seed- maybe you create an infographic and share it. Maybe you create an ebook, and then create a video and podcast after that. Whatever the case, the content isn’t just a blog post anymore. It became more. The flower and stem aren’t literally packed into the seed. It comes later. In other words, your base content grows in the direction of your audience. Whatever they want, you create the content type to fit. This sounds familiar, hopefully. This is about repurposing your content, a concept we have often prodded readers to try. Because it really is important. Must Read: 50+ Places To Repurpose Your Content Make sure to download your free content types template to get started. And check out the new features in to help you plan all of your  content types in one place.

Born global firms Essay Example | Topics and Well Written Essays - 500 words

Born global firms - Essay Example Considering the long history of Beiersdorf and its presence on international markets, in this part,the expanding strategies of this company in the last 20 years will be examined. In the 1990s, Beiersdorf sales were coming mostly from the Nivea brand, brand that was constantly expanded by the company, starting from skin creams (including those for men), sun care creams, antiwrinkle creams, baby creams, shower products, to deodorant (Jones and Lubinski, 2011). Taking this into account, in 1993 Beiersdorfs has reacquired the rights to the Nivea brand name in the United Kingdom, rights that had been held by an English company since World War II. The company set up in 1994 a joint-venture with a state-owned chemical company in Shanghai called Daily Chemical Factory No. 2 in order to produce its products in the Asian market. Also, in this period, Beiersdorf contracted a 60% longtime joint-venture with Japanese consumer products giant Kao Corp. to market Nivea in Japan. By the end of the 1990s, Beiersdorf had 74 international affiliates and generated almost 70% of its sales outside its origin country - Germany. This multinational continued its policy of opening up to new countries and new product categories (e.g. synergistic expansion) even in 2000s (its presence globally can be seen in Figure no. 4). Synergistic expansion of Beiersdorf consisted of acquisition of the plaster brand Elastoplast in 2001 (which was the market leader in many countries, including the United Kingdom and Ireland). Following the acquisition, Beiersdorf has positioned itself as a global leader in this market. In 2008, Beiersdorf acquired C-Bons, a personal care firm from China and planned other acquisitions to expand further in China. This acquisition was a further initiative in the implementation of the company’s consumer business Strategy, enhancing the company’s business in China and in addition its activities in the growing hair care segment.

The Nature and Effect of Superbug H1N1 Coursework

The Nature and Effect of Superbug H1N1 - Coursework Example HA molecules are particularly important in the development of the disease as they cause the preferential attachment to lung epithelial cells and the insertion of the virus contents into the host cell. Each protein in the virus has multiple subtypes. In human-infecting Influenza virus strains, there are three HA subtypes, H1, H2 and H3, while NA has two, N1 and N2. The different combinations of HA and NA make possible the multiple subtypes of Influenza viruses (Kimball, 2009). With the elucidation of the viral structure, it has since been discovered that there are multiple strains of the virus, and that they continually mutate and cross-infect swine, birds and humans. As commonly seen among viruses, HA, together with NA, genes mutate at a high rate, causing new strains to be seen infecting humans almost yearly. This phenomenon is referred to as the antigenic shift. In addition, Influenza virus strains undergo gene reassortment, in which two strains infecting the same bird or swine exc hange RNA strands to develop a new virus subtype that the human population has not been exposed before. Thus, this antigenic shift usually causes severe pandemics. For example, the 1957 H2N2 Asian flu pandemic after the 1918 H1N1 Spanish flu pandemic is believed to be caused by the simultaneous infection of a human-infecting subtype and a bird-specific H2N_ resulting to the reassortment of their genes that produced a new bird-specific subtype that can infect humans. In effect, this new H2N2 subtype is something the human population at that time has not been exposed before, causing many to have no immunity against the virus and to be susceptible to infection (Kimball, 2009). Because of the unique features of Influenza virus, current prophylaxis still involves multiple vaccinations, with the composition of multivalent shots varied annually to confer protection against strains guessed to be most infective during the coming season. Thus, prolonging and ensuring the effectiveness has bee n the focal point of many researches. A promising approach is the development of vaccines that can induce the production of antibodies that are specific against multiple HA subtypes. Throsby and his colleagues (2008) paved the way for such approach when they identified human antibodies that can bind to H1, H2, H5, H6, H8, and H9. They referred to this antibody as CR6261 (Eckiert et al., 2009). CR6261 AGAINST H1N1 AND OTHER SUBTYPES What makes CR6261 different from other antibodies that confer resistance to only one subtype of Influenza? Eckiert et al. (2009) tried to elucidate the 2.2 and 2.6A crystal structure of the antigen-binding portion (Fab) of CR6261, as well as the CR6261 Fab complexed with heterotypic HAs from human 1918 H1N1 pandemic virus and avian H5N1 virus. Although it was not mentioned in the study if there is any purpose in choosing H1 and H5 instead of the other subtypes, the choices probably served the most purpose because H1 has a history in causing a pandemic (19 18 H1N1 Spanish flu), and H5 has a likelihood to infect and cause death among humans, who are mostly unexposed to such type of Influenza (Kimball, 2009). However, it is most ideal if the study

Transformational leadership, Essay Example | Topics and Well Written Essays - 2000 words

Transformational leadership, - Essay Example Organisations operate in a dynamic environment and they ought to keep pace with the changes that may take place hence this style can improve the organisation’s fortunes. The most important traits of transformational leaders is that they are value driven and they belief in people which helps them to share the same vision for the organisation. Introduction Organisations are operating in environments that are characterised by radical change, immense volatility and international dynamics during the contemporary period (Schultz, 2005). Therefore, organisations have to cope with increasing competition and the changing demands of the customers and it can be noted that leadership is the key factor in determining whether the organisations are better positioned to capitalise on the opportunities that evolve from these changes in the environment. Thus, the way in which the organisations respond to new challenges is strongly tied to the values, attitudes, styles and responses of their lea ders hence it is imperative that the leaders should adopt leadership practices that are compatible with the situation obtaining on the ground during the current period. Also of concern is the fact that leadership is not only limited to chief executive officers since anyone can be in a position to lead in one way or the other. As such, this paper seeks to focus on what leadership is, discuss various contemporary leadership perspectives and theories. Special attention will be paid to transformational leadership through a review of literature that explores what various academic authors suggest are the key traits that make such a leader. Examples will be used as to why this is an important leadership style and how it can change the organisation’s fortune. What is leadership? According to Schultz (2005, p. 186), â€Å"leadership is generally defined as the social process of influencing people to work voluntarily, enthusiastically and persistently towards a purposeful group or org anisational goal.† From this definition, it can be noted that leadership is not restricted to a formal position given that anyone can be in a position to exert influence on the other people within the organisation. Robbins (2003) concurs with this suggestion when he said that leadership is the ability to influence a group of people towards the achievement of organisational goals. In order for the organisations to be effective, there is need for the leaders to take a leading role in influencing the members to put optimum performance in their operations for the betterment of the organisation as a whole. The behaviour of the employees has to be channelled and directed towards the achievement of the organisation’s objectives and this calls for leadership. Various perspectives have been developed over the years and a number of theories have developed within these perspectives. Only the most popular and recent theories will be discussed in the following section and these incl ude the following: trait theories, behavioural theories as well as contingency/situational theories of leadership. Focus of the discussion will then switch to transformational leadership which represents a new paradigm in leadership. The trait theories This approach to leadership is the foundation of leadership theory and thinking. The trait approach to leadership focuses on specific individual attributes of leaders such as physical

Citizen Journalism in Malaysia

Citizen Journalism in Malaysia INTRODUCTION Online citizen journalism is a hot topic that has been happened around us but there have numerous perceptive or opinion regarding the definition and meaning derived from a various sources. The existence of different information offers citizens access to a variety of topics, ideas, stories and capability in their writing. In this research will measure a credibility Metro Online Broadcast (MBO) and Citizen Journalist Malaysia (CJMY) that includes variety of content and topics that most serve this function in the Malaysia. Based on observation of the site, Metro Online Broadcast (MBO) and Citizen Journalist Malaysia (CJMY) is obviously to feature a greater diversity of content, topics, general information, lifestyle and interactive. The role of journalism According to (Goh, 2007) the press or journalism is known the compulsory component that played a role as the watchdog for a healthy democracy. Journalists are played an important responsibility as a journalist in our society. However, Goh also found that Michael Schudson gives a similar definition which means journalism is the business of a set of institutions that promotes periodically information and on contemporary affairs. Basically, journalist are presented their story as true and sincere especially to an anonymous and spread it to spectators openly including within discussion space which considered very important. However, (Deuze,2006) stated that basically journalism is undergoing a transformation. (Witt,2004) found that because of the power of technological advancements have reduced the costs of publishing and with a computer now equating to a printing press individuals have immediate access to publishing suites. Bases on the observation, transformation has emerged the increasing audience expectation that a certain level of audience participation be permitted and indeed facilitated by the media. Online citizen journalism According to (Bowman Willis, 2003), citizen journalism is defined a people who have a responsibility in the process of collecting, analyzing, reporting and delivering news or information to the readers. They also stated that citizen who becomes a journalist are be given the opportunity to become a writers either in online and offline with a variety of forms and formats, working under a variety of editorial schemes that focuses on a differences range of topics. The range whether from the expert to the generic and the micro-local to the global. According to the information at the website (Educause, 2007) citizen journalism is defined to citizen have an opportunity in which they can contribute information or comment about news events at the website. Furthermore, people could be denied that over the year’s citizen journalism has advantage from the development of various technologies which includes the printing press that provided a different tools for the pamphleteers within 17th and 18th centuries. In addition, at that century was using a television, telegraph, and tape recorders which offered opportunities for people to participate in sharing news events and commentary. By the growth of digital technologies, society have unprecedented access to the tools of dissemination and production. The information were include citizen journalist of submitted reviews or opinion such as on a web site about movies to Wikipedia based news. According to (Educause, 2007) has stated that some sites only run stories written by citizen. However traditional news normally accept comments and news stories from readers. Citizen journalism indicate a difference but between simply offering opinion on a topic and developing a balanced story that will be originally useful to readers. Online citizen journalism do their work The issues surrounding how citizen journalism works involve policy more than technology which make a blog as main tools to convey their mission. A website or blog that only includes stories from nonprofessional journalists or citizen who willing to share their stories have responsibility for the content resting with the contributors, or as usual it can have some level of editorial error make a decisions about such as checking facts or editing grammar. However, for a mainstream primary flow that allows citizen to comments or submit the story. To avoid any effect on organization’s credibility the policies must be established about these issues (Educause, 2007). Normally, citizen journalism projects would use a range of technologies which include digital video and audio online tools for posting or accessing stories, have a rules to block who can submit or edit content, and RSS tools to simplify accurate dissemination of content. Some citizen journalism were prefer using wikis and collaborate writing and editing. Flickr photos and YouTube videos as an example of applications encourage users to link to online resources (Educause, 2007). People who involved in online citizen journalism Online citizen journalism were consisted a people who making a sites limited to nonprofessional reporting, such as in Malaysia there have Metro Online Broadcast and Citizen Journalist Malaysia but in overseas a divisions of traditional media companies that feature citizen journalism, such as CNN’s I-Reporter. Basically, citizen use blogs, wikis, photo, video sharing sites, digital storytelling applications and other online media as tools for citizen journalism to deliver their stories. Most of them were taking a projects that relates to local approach, convey the news about citizen issues especially interest topics, such as financial matters, gender issues, political issue and economics issue. Types of online citizen journalism website working in Malaysia Metro Online Broadcast Metro Online Broadcast or MOB which acts as a citizen journalism site, gives an opportunity to the public to share news from their communities that may often go unreported or published. It is similar with newspaper which reports news and happening from around our community. MOB apart are the people known as citizen journalists who produce and determine the suitable news content should be publish. The hidden vital stories among community also are reported and covered in the MOB website. The process of news gathering and information had received from the journalists or known as MOBbers are confirmed and legalize with the help of a core team of journalists or MOB advisors who manage the site. In addition, readers can share their feedback, views and comments on stories that have been published. Citizen Journalists Malaysia Citizen Journalism Malaysia or CJMY was introduced by Malaysia Kini’s CEO, Premesh Chandran. He has started the citizen journalism training course with funding from International Center for Journalists in the United States in 2008. The first training conducted in November at the same year. The aim of this website to existence of participants, without knowing a background with journalistic skills in order to improve their writing and develop new skills such as video story telling. CJMY has spawned 400 citizen journalists and 150 are an active reporters. Some of them have made their own name. There are over 80 training workshops have been conducted throughout Malaysia including in Perak, Kuala Lumpur, Johor, Kelantan, Penang, Sarawak and Sabah. The training and workshops was successful therefore CJMY become a platform for citizen journalists to host their work. Amateur journalists have an opportunity to make a right news is being reported and challenge them to feel a surrounding with sensitive issues. Development of citizen journalism Phenomena of citizen journalism was include veteran sites such as Slashdot and Indymedia. OhmyNews one of the famous and the most influential news related weblogs in South Korean which in 2003 was attracting an estimated two million readers a day and online news site in that country (Gillmor, 2003). Other than that, Wikipedia also one of the source with recognize as up to date news and currents events section. Currently, it was introduced as Wikinews and even citizen journalists have huge opportunity to produced video news through in sites such as YouTube and DailyMotion. According to (Flew, 2007) news media organizations are adopting citizen journalism practices and are encouraging citizens to contribute to their news sites while professional journalists are also cooperating with citizen journalists in their news presentation and dissemination processes. However (Jenkins, 2008) found that major daily newspapers are rapidly inviting and subsequently sharing user generated content. For example comments, photos, videos and articles on their news sites. Based on the (Amanda, 2006) more than 1000 citizen news media organizations are sustained through blogs and websites in local communities. Therefore, ordinary citizens enable to contribute news and information. However, the information that were provided by citizen journalist could influences community thoughts either in negative or positive ways. (Ashely, 2006) found that blog users were highly have a credibility to attribute in blogs rather than traditional media sources while also rating traditional sources as moderately credible. Nowadays, community much prefer choose a source of information through online. Content diversity on online citizen journalism The existence of online citizen journalism content in the marketplace may include diversity of information that citizens have contribute while making decisions related to the community environment. According to (Kim Ball-Rokeach, 2006) the utilisation of a diversity of content can encourage individual to give awareness of self because it exposes people to various ideas. According to (Blanchard, 1977) diversity is also a matter of accuracy. According to (Pease, 1990) must have diversity of content and coverage should give a serious attention. The variety of content at the organization level would decrease because of the rising online competitors and declining profits. According to Pease newspapers normally limit their coverage to maintain their readers when faced a lot threat of competition. However, specific coverage may not fully meet the specific of accuracy because demographically tailored coverage can lack representativeness. According to (Carpenter, 2008) there are few studies conducted on online citizen journalism publications but there have a differences in content probably attributed to the perceived changes in their readers. However, according to (Johnstone , 1976) citizen were prefer to generated content by published for smaller and more integrated audiences on a less permanent basis in order to encourage citizen journalists to produce content dissimilar from that daily newspaper journalists. By their observations, blogs are usually used by online citizen journalism and newspaper journalists to disseminate their content. Smaller publications whether urban or rural are focus on community especially about conflict, advocacy over objectivity and evaluation over straight reporting. According to (Donahue, 1972) smaller publications distribute a stories community’s needs with their desire to make professional journalistic content. However, they are not recognize as online newspapers. Their normally loyalty not steadily toward their community. This is because according to recent survey by (Schaffer, 2007) most of the online citizen journalists perceive they are be able to solve community problems and encourage a high local voter turnout. But the value of content it was failed to known widely by online citizen journalists in the marketplace. The situation would be seen through (Carpenter, 2008) online citizen journalists were rarely to rely the opinion by media routines and prefer producing stories that use more unofficial sources. According to (Pease, 1990) previously newsroom leadership have failed morally and economically to diversity the content because they only focused on hiring minorities in the newsroom. Negative actions in socializes among journalists would affects the presence of content diversity. However (Shoemaker Reese, 1996) were argued compliance to routines and the implementation of similar news values to stories will causing the content become variety to the public. Then the researcher would analysed the selected online citizen journalism website by using quantitative content analysis. This is because it is suitable for measuring large quantities of data. According to (American Society of Newspaper Editors, 2002:) the responsibility and roles of a journalist is very important because readers really care about have been show but not how the stories will be published. They are also be able to judge based on the content rather than the process. For this research, the researcher are focus on a diversity content in online citizen journalism website which is Metro Online Broadcast (MOB) and Citizen Journalist Malaysia (CJMY). This research also are created to measure of content diversity to make the comparisons for each topics. The content was measured the general information that provide diversity of content on both website, news source, and topics selection. Primary topic in online citizen journalism website One of the author in the (Project for Excellence in Journalism, 1999) stated that the increasingly of topics that covered by the news organization will showing an excellent of the organization. They stated that a diversity of topics would describes entirely about community issue. This study will evaluate the diversity level of articles by utilizing Simpson’s D. According to (McDonald Dimmick, 2003) Simpson’s D was measures the proportions across categories and the diversity will considered an optimal measure to improve of its interpretative capability. The content that found at the online citizen journalism is probably similar with smaller publications. According to (Janowitz, 1952) smaller publications are most focus on the coverage on human interest, social events and athletics. Whereas, larger publications are more to concentrate on government and crime topics. Based on research of (Project for Excellence in Journalism, 1999) found that the topics such as business, government, crime and foreign relation stories were has greater reported proportion than other stories such as accident, entertainment, science reporting and elections that includes in newspaper.